Get on Their Good Side: 4 Ways to Use Social Media to Improve Your Reputation

by on December 16, 2013 · 0 comments

Managing Your Online Reputation

If you are running a company that does not have the reputation you desire, utilizing social media is one effective marketing method that is highly recommended for all businesses today, regardless of the industry you are in.

Whether you are running a local shop or if you have launched an online store, putting social media to use is a way to make a genuine connection with your intended audience without an expensive advertising budget. If your company isn’t portraying a positive image, or if you aren’t number one in the public eye, try using social media as a way to build trust and portray the right image to your customers and the public.

Truly Understand Your Audience

The more you know about the audience you want to reach, the easier it is to create a voice that is relevant and that also resonates with others on an individual level. Knowing the specific demographic can help with determining the best platforms to put to use for marketing and ad campaigns you have in mind.

When you know the age range, gender and even hobbies or interests of your intended audience, it can help to properly shape campaigns and posts you want to share.

Create a Genuine Voice

Having a genuine voice that comes from a real person is one of the best ways to build a brand. When you use a real voice rather than a corporate voice, it helps your followers and potential customers to make a better connection with your brand personally.

Therefore, you need to make sure that whomever is in charge of your social media has a clear vision of the company and the image you are trying to portray. You can use reputation management services to monitor your social media activity, so you know how people are responding to your posts and if you are getting a favorable reaction or not.

Share Quality Content Only

Using social media gives you a new platform to share content and different information that is relevant to your own business or brand. When you share content including news or updates on your site, ensure it is high-quality and also interesting to your intended audience.

Research trends, buzzwords and other types of news that is currently trending in your industry to gain more followers.

Avoid Spam

Any time you use social media to keep in touch with your online followers and potential customers, avoid spamming them. Do not post more than a few times throughout each day unless you are making an announcement or promoting a special product release. When you avoid spamming it is much easier to gain and maintain customer and follower loyalty for your entire brand.

Social media is one of the most popular forms of marketing for both personal and professional use today. Putting social media to use with Facebook, Twitter, Pinterest and Tumblr gives you the ability to connect with hundreds and thousands of online followers within an instant, giving you additional platforms to boost your credibility and overall reputation as a business or brand.

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Dixie Somers is a freelance writer who loves writing for business, finance, women's interests, and home niches. Dixie lives in Arizona with her husband and three beautiful daughters who are the inspiration for her writing.

Dixie has written 2 articles on Expand2Web

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