3 Reasons Why Small Businesses Should Use Video Marketing

by on August 8, 2012 · 6 comments

Video Tips for Small Businesses

Video is the single fastest growing segment of the internet, over half of all web traffic is now video. That number will only get larger, because not only is the number of users who only view video growing, so are the number of users that will click on at least one video each day.

People are vastly preferring video to traditional text online and many organisations, from large to small are developing video marketing content in that space. The benefits are tangible; companies are seeing direct sales and benefits from video marketing.

A small business owner might ask if it is possible for them to be able to compete in video marketing with some of the larger organisations out there, and the answer is a resounding yes. Video marketing is available for every budget, from the corner shop to large national brick and mortar chains.

There are three great reasons why any small business should really approach the idea of using video as part of their marketing strategy.

1. Show your product or service. Video speaks directly to most customers and by producing short 2-5 minute videos of the specific benefits and skills of your company to them, it makes much more of an impact and connection than just seeing an ad online.

This especially helps if you have an interesting or novel product. Show ‘how to’ videos or customers using the product in action, and potential buyers will immediately be able to see how your product will help them.

2. Video helps build a brand. Online marketing is huge now and estimates are it will only continue to grow in the future. Being able to produce quality content quickly that is interesting to potential viewers is really important.

When video content is used online, it allows a perfect opportunity for it to be shared over a variety of platforms. A marketing video campaign does not have to sit on your company’s YouTube channel; it can be shared on Facebook, Twitter, Stumble Upon and more. This leads to increased views and potentially, increased revenues.

3. Video can reach a much broader audience in a much more cost-efficient way. For many small businesses the marketing budget is not that large and the thought of being able to reach hundreds of thousands, or even millions of potential customers all over the world is something they never would have dreamed of because it would just cost simply too much money. But, with a few quality videos, this is completely possible and quite likely to occur. These videos provide a great value, and can easily and quickly reach a tonne of potential customers.

Every small business owner should be moving more and more into using technology as a marketing tool. More customers can be reached than ever, and the costs are not something that would keep even the smallest businesses out of the game. The playing field has certainly evened out when it comes to technology for marketing, especially in using social media.

About Jake

Jake Oates is a writer for Vidify, a leading video production company which produces bespoke video content at a variety of levels in a professional manner. To learn more about the services they provide, please consult their website.

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{ 6 comments… read them below or add one }

Travis Van Slooten August 10, 2012 at 5:12 pm

Of course the devil is in the details and that’s what makes video so hard for small business owners. I think most appreciate what video marketing can do. The problem is, they don’t know where to begin! Even if their marketing budgets allows for videos, they have no clue what to do or where to begin. I’d love to see an article with some specific “cheap and easy” things small business owners can do to get started.

Travis Van Slooten


Don Campbell August 17, 2012 at 10:18 am

Hi Travis, that’s a great suggestion.

One approach that I’ve recommended to small business owners is to create a presentation in PowerPoint, and then turn that into a video. It’s easy and cost-effective.

Here’s an example: Active Release Technique in San Jose

And my editor, Christina, put together a nice series that describes exactly how to make these videos.


Michael Cosentino August 13, 2012 at 8:05 pm

“My goal in working with them is always simple—let’s get better and better with each one.”

This is good advice for Life not just video marketing. How do you get better at cold calling… cold call. How do you get better at golf… golf. How do you get better at video… produce video.


Don Campbell August 17, 2012 at 10:19 am

Absolutely Michael!


jared August 17, 2012 at 10:09 am

Another goo reason is that it seems Google is including more videos in the search results and they usually appear at the top.


Don Campbell August 17, 2012 at 10:19 am

That’s right jared – those are called Universal Search Results and having a video gives you an additional chance to rank for your keywords in a search result.


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