I’ve asked friend and SEO expert Jeff Howard to do a series of blog posts for Expand2Web on optimizing your website for local search results. Jeff has created some great content for small business owners and consultants that I’d like to share with everyone here. Here is the first post of the series:
The goal of the next several posts is to demonstrate an organized approach for optimization of a local website. While other facets of local SEO are important such as content development, link building, and optimizing map listing, this series will strictly focus on the complete process of improving a website’s ability to capture locally targeted traffic through organic searches.
Before thinking about the state of your website, or what keywords will represent your business, here are a two items to consider:
- Do you have Analytics installed? Since the likelihood is that during this process you will be making changes to your website, now is an opportune time to install analytics. Or, if analytics is already installed, now is a good time to take notes on the past few month’s traffic levels. Especially search traffic. The end game of this series is to stimulate business through your website, without analytics or knowledge of your current web traffic it is difficult to prove if the local optimization changes made an impact. Google Analytics is the marquee provider at this point in time.
- Can you update your website? Decide how website changes will be made. If you do not make website changes yourself, determine sooner than later who is going to adjust your website pages for SEO. This series will demonstrate how to structure optimization changes so that it is straight forward for a web developer implement. Most SEO changes are not going to require heavy coding. For the most part changes can be made to the existing website structure. Tell prospective web developers you will have a list of SEO changes in about 1-2 weeks that consist of meta data, and content changes. Worst case you will be adding a few extra pages. Best part is you now have a deadline for creating a list of optimization changes in 1-2 weeks.
Here is a list of topics that will be covered in this post series:
- 10 Steps to Select Local Keywords & Optimize a Local Website
- The Elements of Keyword Research for Local Based Websites
- How to Draft a List of Local Keywords for a Small Business
- Tips for Using Google’s Keyword Research Tool in a Local Context
- Measuring Local Search Keyword Competition
- The Importance of Mapping Website Pages for Local Optimization
- Connecting a Small Business Website with Localized Keywords
- Auditing Individual Website Pages for Local Search Optimization
- Making Sure All Website Copy Supports Local SEO
- Local SEO Tips for Site-Wide Elements of a Website
About the Author
This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.
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