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Getting Started with Expand2Web

Have you ever used a product, played a game, or used an app that was effortless to learn? Every so often I run across that kind of elegance, and it is truly a pleasure every time. Recently I watched an interview with Shigeru Miyamoto – he is the creator of the very successful Mario Brothers […]


Do you have questions about how your local business should handle online reviews? How involved should you get? How do you handle bad reviews on Yelp, Google or Facebook? What about syndicated reviews? Last week I was a panelist on one of the BrightLocal InsideLocal webinars – Making Reviews and Reputation Work for Local Businesses […]


The best way to grow your business is to take good care of your customers. Deliver great products and services, and add that personal touch. But sometimes things still go wrong despite your best efforts. That’s why you need to be proactive with your customers, and ask for feedback to identify any issues right after […]


Over in the SmallBiz Experts Group on Facebook (which is a community of small business owners and web designers who have registered for membership on the Expand2Web site) there was quite a lively discussion which began by member Diane Ratliff, Your Friend on the Web, asking the group for opinions on the many ads running […]


I attended WordCamp Ann Arbor (#wca2) with some of our Expand2Web members – Eileen Lonergan, Mike Murphy and Josh Sholder. I was a panelist on the “Building Your Business” discussion and really enjoyed meeting my awesome co-panelists: Kyle Maurer (moderator), Ian Wilson, Kevin Skarritt, Justin Ferriman, Rebecca Gill and Ross Johnson. The room was packed […]

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Wow – we did our first customer webinar for GetFiveStars today, and I was blown away by the amount of great questions, feedback and suggestions. If you are using GetFiveStars, and didn’t get a chance to attend check out the webinar recording, you can watch it here: We showed a ton of new features, answered […]


Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? This podcast explores how to identify those customers and help them spread the good word about your company, product or service. You’ve made an impression on them, but […]


By listening to this series, you know now how important online reviews are to your customer strategy. Now let’s talk about how to “earn” reviews. In this podcast, we will talk about the difference between getting reviews and earning them…


I love to read. Here are some of the very best books I’ve read – ones that have changed my career and my business. If you have a book that has meant a lot to you, I’ve love to hear about it in the comments below. Update: my presentation was shared on the home page […]


If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high…