persona featured

In one of our recent posts, Blogging Tips For Folks Who Hate To Blog (part 1), we discovered the importance of creating audience personas during the initial stages of creating your master plan for business blogging. Getting traffic to your blog is great, but it will only elevate your business if the visitor finds information […]

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blog tips 1 featured

Now that we’ve accepted the fact we need to blog (see: Blogging is Hard – Do I Really Need To Do It?) lets look into how to execute that. Whether it is our business website, or a client’s site, consistent content marketing is one of the most important ingredients for success. Now that we have […]

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snoopy typing featured

Write a blog post? Good Grief! Taking the time to write a blog post can definitely be a drag. Between time constraints, multi-tasking projects, and the ever present specter of writers-block, always ready to join the party, it is easy to understand why taking the time to blog is hard. It is enough to make […]

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Typography 101

by on August 22, 2016 · 0 comments

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Typography is used in nearly every project on the web and has a big impact on your final results. With thousands of typefaces available to designers, choosing the correct typography can be overwhelming. With a little bit of typographic knowledge you can create professional and stunning websites. Typography mastery will elevate your designs and make […]

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it

Without question, the show people are discussing this summer is Netflix’s Stranger Things. An entertaining fresh mix of sci-fi and fantasy set in middle America stocked full with all the eighties pop culture references you can handle. They even throw in Winnona Ryder to complete the old school feel. What is strangest of all is […]

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font stacking featured

When setting fonts on a website it is important to remember not all users share the same pool of typefaces. If a user does not have the primary specified font the type will be displayed in a “fall back” typeface. CSS font stacking comes to the rescue by allowing you to set a hierarchy of […]

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workshop featured

Proper consideration is crucial when choosing the correct font for your website design projects. As we learned last week, in our discussion Typography 101, the tone, legibility, and readability must all be taken into consideration. With the ocean of fonts available online today, finding the right font for the job can become an overwhelming job […]

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neil reading featured

Working as a freelancer is becoming more and more common in today’s global economy, and finding success as a freelancer is an ongoing journey. We explored this topic through the experiences of one of literature’s top freelance authors, Neil Gaiman. Neil is an English author who has written novels, comics, children’s books, graphic novels and […]

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peaceful estates featured

Are your typographic design choices conveying the proper message? Today we are going to take another look at the importance of tone in your typography design choices. As we covered previously, in regards to your project’s typography, tone is the feeling or emotion that your type evokes visually. It is important to keep in mind […]

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sad dog cage featured image

We use emotive language everyday to breathe human experience into the words and phrases we use to evoke an emotional response in another. Emotive website design is meant to evoke an emotional response in an individual’s experience when visiting a website. Typography plays a CRUCIAL role in emotive site design. When people are emotionally involved […]

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