Yelp for business owners

Yelp Tips for Business Owners: Claim Your Profile and Engage

by on June 27, 2009 · 2 comments

Yelp is “focused on the reviewing experience” and started off by fostering a community of highly engaged users who write reviews about restaurants, dentists, and other types of local establishments. They tap into the “vocal minority” to provide content for the rest of us.

Business owners can benefit from these reviews – if they gain a number of good reviews on Yelp many times their Yelp profile can rank highly in the Google search results. restaurants, hotels and retail stores, for example, tend to get a lot of Yelp reviews.

For example, one of my favorite little cafes, Rose Donuts is one of those places with a lot of charm, great deals and super friendly staff. If you look at their Yelp profile they have over 100 reviews with an average rating of 4.5/5.

Rose Donuts Yelp Profile

Rose Donuts Yelp Profile

But What About Negative Reviews?

But for some businesses who don’t get a lot of reviews on Yelp, a negative review can really stand out and impact their business. In other cases, good reviews from their customers have disappeared from their Yelp profiles without explanation.

This has left many business owners I’ve talked to feel powerless because they feel their business has been mis-represented and there is nothing they can do about it.

It turns out that Yelp has some mechanisms for small business owners to “engage in the conversation” with the Yelp community.

Yelp Business Outreach

Recently I had a chance to talk with Luther Lowe, Business Outreach Manager at Yelp. Luther contacted me via Twitter after reading an article I wrote on LocalSearchNews.net about the problems some frustrated businesses were experiencing. (See The Trouble with Yelp.)

During our conversation he told me a lot of interesting things that would be super valuable for small business owners, giving them a way to address many of their concerns if they only knew about them and how to use them.

So I asked Luther to do an audio interview for the Expand2Web Podcast Series. He agreed, and in the interview he provided some great insights and tips for small business owners.

Luther joined Yelp in February 2008 as an Account Executive and currently serves as the Business Outreach Manager. In this role, he works to educate the business community about best practices for engaging with the Yelp community.

Tips for Small Business Owners

In the interview Luther shares some valuable tips for small business owners, such as:

  • The importance of claiming your free Yelp profile (and how to claim it)
  • How to handle negative reviews
  • How to send private and public messages to your Yelp reviewers
  • How to engage in the conversation going on about your business at Yelp

Business owners can claim their Yelp profile on the Yelp for Business Owners page.

Listen to the Complete Interview

podcastYou can listen to an audio interview here:

“Right Click” here to download the PDF transcript

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, the SmallBiz WordPress Theme and the GetFiveStars Customer Feedback and Reviews service.

Don has written 279 articles on Expand2Web

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{ 2 comments… read them below or add one }

Don Campbell July 5, 2009 at 6:01 pm

According to a tweet by @miriamwarren, the Yelp Business Owner Guide just got an update including some new videos that show how to unlock your business page.

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carol swain October 16, 2009 at 7:04 pm

I like your concept of networking. I would like to know how many viewers do your receive daily? And how is your cite advertized? Thank you!

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