James Martell is an Internet pioneer who discovered the world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing.
I also consider James a friend – he’s gone out of his way to help me with my business. I’ve been a big fan of his Coffee Talk podcast series where he interviews experts in many different fields. So it was very exciting when James asked me to be on his show!
Topic Highlights from the Interview
While we primarily talked about WordPress Websites, here are some highlights of the topics we covered in the podcast:
- My move from Detroit to Silicon Valley
- Affiliate marketing as an additional revenue stream for your small business
- Enterprise Content Management
- WordPress vs Drupal and other content management systems (such as Joomla)
- WordPress websites for small business
- WordPress themes
- WordPress plug-ins
- James’ 15-minute rule
- The SmallBiz WordPress theme for business owners
- WordPress.com vs WordPress.org (self-hosted WordPress)
- Hosting providers for self-hosted WordPress
- Setting up your website in 5 minutes
Coffee Talk Interview Description
Here is how James describes the interview on Coffee Talk:
While WordPress is sometimes seen as the poor man’s version of more “professional” CMSs, Don explains that WordPress:
- Features excellent SEO mechanics.
- Easily allows the addition of fresh content regularly (great for driving Google search results.)
- Creates eye-catching and useful sites in minutes to grab and keep the attention of customers and prospects.
- Offers a wide variety of plug-ins which enhance the end consumer’s impression of the site, drive traffic, give webmaster essential data they need, and allow users to easily monetize their sites through AdSense and affiliate programs.
As an added bonus, Don shares his favorite plug-ins and explains the features of his own newly created WordPress theme with James and his listeners.
Whether you’re a traditional business owner looking for an easy and cost-effective way to expand onto the web or an online marketer or business owner who wants to build a better site, this edition of Coffee Talk can help you do just that.
Listen to the Complete Interview
You can listen to an audio interview here:
“Right Click” here to download the PDF transcript
Podcast: Play in new window | Download (Duration: 1:02:13 — 14.3MB)
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{ 8 comments… read them below or add one }
This was well worth the hour I spent listening – the tips on the useful plug-ins was extremely interesting and helpful, thank you.
Thanks Eileen!
Incredible, Don. Just a wonderful power-packed interview with tons of useful content!
I loved this interview. I hope you continue to post more of your interviews. Thanks,
albert grande
Special guest… Don campbell! You are now officially a celebrity Don!
My interest in Wordpress for “normal” websites and later as a CMS came from some of your early articles.
Lots of people are now advocating Wordpress as a CMS… but for me. you were out in front.
I’ll listen to the audio in small bits.
Thanks for posting and good luck with your business.
Albert, Keith, thanks guys – your kind words mean a lot!
-Don
Don,
Thanks for sharing the interview! This is jam packed with great content and it is very encouraging to hear how you made the transition from being an employee to an employer.
I look forward to hearing more about how to grow an affiliate marketing business using the offline model.
Thanks,
Rob
Don, I enjoyed the interview. Let me know when you do another one, either with James or others. Keep up the good work. Roger
I like this post, thanks for sharing