Hint: it’s not Apple or Facebook. This article from Business Insider got me thinking. The author makes the case that Amazon is Google’s chief rival to watch over the next few years.
Google, as a search company, primarily makes its money from ads when people search for things online, before they make a purchase.
But there is a growing trend among consumers who skip Google and go directly to Amazon to find what they are looking for. ComScore says search queries on Amazon.com are up 73% over last year.
And on mobile devices, many people just use the Amazon App and buy items directly with one-click. When you add the Kindle and Amazon Phone to the mix, and things could get really interesting.
How Can You Take Advantage Of This Trend?
So this got me thinking. What if this is true? I spend a lot of time making sure I have unique, valuable content on my blog so that I show up in Google search results that are related to what I do. If Amazon actually does displace some of Google’s mindshare with consumers, how can I have a “footprint” on Amazon?
My approach on Google is to share everything I know on my blog in the form of videos and tutorials. As people learn from me and begin to trust me, some of them buy my products when it makes sense for them. I don’t have to sell, and they get a product and support that saves them time and money.
So, I have an idea for how to provide valuable content on Amazon too. In fact I have some friends who are already doing this. Anyone care to guess what it is? Let’s discuss in the comments below!
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