Twitter has a page now for business owners called Twitter 101. This page provides a nice, easy to follow description of what Twitter is and how to use it for your business.
The guide covers topics like:
- How do businesses use Twitter?
- How to get started with Twitter
- Learn the lingo (following, retweets, DMs, etc.)
- Best practices
- Some case studies of how businesses have used Twitter successfully.
Here is a link to Twitter 101.
I also found this useful guide: 137 Small Business Twitter Tips (PDF) via Matt McGee’s post: Twitter Tips for Small Business.
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Thanks for this article and link, it was really helpful! I am having some trouble gaining followers though. Any advice?