Actually, we hit the streets of Melbourne to ask people think on where they go if if they search for information. Let me share a snippet of the results here:

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it
Q2. How do you search for products and services you’re looking for?
92.86% use Google.com
7.14% use Yellow Pages
Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

100% use Google.com everyday
Respondent Quote: “If I need information I go straight to Google.”

Now that random survey doesn’t represent a large population though, but that speaks of what people think about YP nowadays.

David