Everybody says brands should be on Facebook—but what about the drawbacks? Do you know what they are? The fact is, if you don’t know about the potential problems you’ll deal with on a social network, you’ll be ill-equipped to respond to them.
That’s why making the most out of Facebook activity means understanding both the pros and the cons. So with that in mind, here’s a look at some of the ways Facebook can be hard for businesses, as well as tips for knowing what to do about them.
Facebook Pages Need Fans
What’s a fan page without fans? Yet finding fans doesn’t happen automatically. In order to grow your audience, you need to actively look for ways to promote your Facebook profile and draw readers to it. This takes time, strategy, and effort. Brands that neglect to promote their pages are left to hope and wait for fans to come.
Don’t make that mistake. Instead, add social media buttons to your website and/or blog. Link to your Facebook fan page in your email newsletter and on other social networks. Run giveaways in which following your Facebook page is a way to enter. All of these simple steps help build your audience over time.
Facebook Pages Require Regular Updates
Have you considered the time investment that keeping a Facebook page requires? The fact is, posting status updates and responding to questions takes regular time and discipline. When brands set up Facebook pages without realizing this, their pages often go stagnant, with little to no activity.
Stagnant pages communicate a bad message to fans – they show you’re not paying attention, not engaging, and not finishing what you’ve started. So before you go setting up a fan page for your brand, be sure you are willing to set aside time to maintain it. What will you post? How often? When? Setting up a plan ensures you use Facebook strategically.
Facebook Pages Are Not the End Game
Once you set up and start using a Facebook fan page, it’s easy to get lost in gaining followers and posting updates and, in the process, forget that those things were never the end goal.
To avoid wasting your time on Facebook, remind yourself that everything you do must serve a greater purpose: You use Facebook for reasons that serve your ultimate goals, whether those goals mean more sales, more blog subscribers, or something else.
Whether you already have a Facebook fan page or are considering one, you shouldn’t do it without all the facts. Does anything in the above list surprise you?
Are these issues ones you’ve already considered? What do you think about keeping a Facebook fan page now — yes or no? Feel free to leave a comment below.
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