Local SEO features are built into the SmallBiz WordPress Theme to provide a solid foundation for great local search results.
Watch the video for a short tour:
I’ve worked with hundreds of small businesses to help them build a successful web presence, and designed this theme based on my experience working with them. We’re continuing to add more and more out-of-the-box SEO features in each new version.
SEO Features
Here are a few of the SEO features built-in to the latest version of the SmallBiz theme:
- Business Name, Address and Phone Number (NAP) on each page
- Customize HTML Title tag, Meta Description and Meta Keywords for each page or post
- hCard Microformats built-in.
- Areas served for nearby cities and neighborhoods (in footer)
- ALT image text
- Map and directions page, with driving directions
With the addition of the SEO Details panel in SmallBiz v1.6, now you can SEO your WordPress website without installing any additional plugins!
SEO Details and Screen Shots
This screenshot of the home page outlines some of the visible features, including the business name, address and phone number in the header, ALT text for images, H2 header tags for titles, and areas served text in the footer.
The SEO Details panel is automatically added to the editing screen for every WordPress Post and Page. You can override your HTML Title, Meta Description and Meta Keywords on a page-by-page basis, or take the defaults!
Your Business Address, Name and Phone Number (NAP) is the primary “key” that Google uses to identify that your website is related to your business listing. They are automatically displayed on every page, and easily updated in the SmallBiz Options panel.
Your business information is also encoded as hCard microformat and embedded in your web pages. Google and Yahoo are already crawling and looking for this information and it’s a best practice now to have it embedded on your pages.
We’re excited about this release, and hope you will give it a try!
Need a website? The Expand2Web SmallBiz Theme is a complete small business website theme for WordPress. Click here to watch the video!
{ 10 comments… read them below or add one }
I just stumbled upon this theme for Wordpress and I”m impressed. This is exactly what I”m looking for for my clients.
Compare the file coding with one of the stock Wordpress themes that came with your installation. They both are pretty SEO friendly out of the box. The blue one is better.
Hey Don, I’m still LOVIN’ your theme. I have a quick question. I am looking into doing a membership site with your theme and am wondering which plug-in you recommend. I found one called WishList it looks pretty good (Easy to use) to me but wanted to know what you think. Always appreciate your insights.
Thanks So much, Dannah
@Dannah – thank you!
In fact, I just launched my Expand2Web Experts training and membership site here: http://members.expand2web.com and I’m using the WP Wishlist Plugin for WordPress.
So far, I’m very happy with it. It has a ton of capabilities and is pretty easy to setup and get going.
Another great job. I can’t wait to attend your SEO webinar! You make things very easy to understand. Plus, I’m sure you will keep me up on all the new tricks to come.
Thanks and keep up the great work.
Oh. email me all the tricks first! lol
Chao
I’m appreciating your theme and your help! And I’m learning the ropes to making our site work for visitors as well as possible.
I had a question on the NAP–we’re not using a street address because we serve Northwest Missouri and go to auto shops, etc to do repairs. Should I use “Serving NW Missouri” as the street address, with City/State/Zip on the second line, to conform? When I put 4 lines of text in that block, it makes the top line too close to the title “bracket” for appearances sake.
I’d appreciate your advice on whether I’m screwing up the NAP by doing it the way it is now and whether I should change it back to 4 lines for local seo.
Thanks so much,
Chris
@Randal, Ok no problem – I’ll email them to you first
I look forward to seeing you in the course!
@Chris – yes that’s an excellent solution. That way you still have your city and state in the address field on each page. Then when you claim your Places Page in the Google Local Business center, you can indicate the area you serve and choose not to display the business address.
Hi Don,
Just watched the video and you kind of glossed over that Optimus button. Out of curiosity, I did find it but couldn’t easily install it and didn’t want to spend the time to figure out what I was doing wrong. I did find the Goggle Rich Snippets Testing Tool at http://www.google.com/webmasters/tools/richsnippets which gave an error “Insufficient data to generate the preview.” Do you know what that means? Also I read somewhere that the latitude and longitude are part of the hCard structure and is possibly used by Google in its Local Search algorithm. If so, would you consider adding it to your SmallBiz Options page and into the hCard?
very great information thanks.
love to bookmark it.