What do doctors, auto-mechanics, and beauticians all have in common? (No, this isn’t some old-timey joke). They all rely on appointments with their clients to run an effective, efficient business. More to the point, they all lose money from chronic “no-shows”, missed appointments.
No-shows waste resources, time, and, most importantly, money. This isn’t news: businesses have known how missed appointments can silently drain their profits for decades.
That’s why most appointment-based businesses invest in some sort of reminder system. It simply makes good business sense; the time and money saved by preventing no-shows is well worth the time and money spent on reminders.
The advent of mobile technology and it’s widespread popularity has made reminder systems easier and more cost-effective than ever. In the old days, businesses would use time-consuming systems, such as ‘snail mail’ postcards and telephone calls, to remind their clients.
Text messaging, the most popular channel used to deliver mobile reminders, is a direct and discrete way to contact clients and prevent no-shows. Simply put, mobile SMS reminders work better, cost less, and easy to set up.
Let’s take a quick run through these three benefits.
1. Mobile Reminders Work Better
Text message reminders are more effective than traditional methods. In one case study, a medical clinic using SMS reminders was able to reduce it’s no-show rate by 75%. What explains this dramatic effect? Text messages simply aren’t ignored: 90% of texts are read within 3 minutes, and nearly 100% are read eventually.
2. Mobile Reminders Cost Less
Old-fashioned postcard reminders cost money to print and send. Telephone calls take up valuable time. Text messages, along with emails, are relatively inexpensive. Some providers charge as little as one cent per text. You also save by spending significantly less time, as mobile alerts can be easily automated. Which brings us to our final point…
3. Mobile Reminders are Easy
Sending text messages from your computer might sound complicated, but in reality anyone can automate text messages. SMS marketing providers specialize in easy-to-use platforms so that anyone can use their service, even if you’re not tech-savvy. Many providers can synchronize with your appointment calendar to completely automate reminder texts. SimpleTexting, for example, is able to sync with Google Calendar.
There you have it, folks. Appointment reminders are a Business 101 example of a good return-on-investment. Mobile reminders, being effective, affordable, and easy, shrink that investment while increasing returns and revenue.
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