I was doing some more research on online reviews last weekend as a follow up to my recent video: Can Negative Reviews Help Your Business? and came across this great article from Andrew Shotland – 5 Tips For Responding To Negative Customer Reviews Online.
He’s got this example of a Wedding Photographer who got this awful review:
Man, when I read that, I thought to myself – “wow, how would I respond to that!?”
Well, this business owner nailed it. He was honest, classy and constructive.
Check out Andrew’s article to see how he responded. You’ll see his response under point #4 about 3/4 down the page.
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