Expand2Web 011 : Teaching Your Business To Market Itself

by on January 27, 2013 · 2 comments

Referral Engine Book

In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly.

What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers?

That’s the promise of a book I read recently – The Referral Engine by John Jantsch. In this session I’ll share the changes we made to Expand2Web based on this book that ended up significantly increasing the number of referrals we are getting from happy customers.

In this session you’ll learn about:

  • How we are all “wired” to want to refer our favorite products and businesses to our friends
  • How you can build a business that markets itself through referrals (instead of expensive advertising campaigns)
  • The referral action plan I put in place for Expand2Web based on reading The Referral Engine
  • The benefits we are already seeing as a result of this

Items mentioned in this podcast:

  • Referral Engine MindMap – I made a Mind Map of The Referral Engine – which you can find at the bottom of this post:
    How Reading The Referral Engine Changed My Business (includes Mind Map too)

  • Referral Engine Book – and here’s a link to the book itself – which I highly recommend reading! The Referral Engine by John Jantsch
  • Our Customer Interactions Touchpoint Map:
Customer Interaction Touchpoints for Expand2Web

Customer Interaction Touchpoints for Expand2Web

Thank you all for listening!

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, the SmallBiz WordPress Theme and the GetFiveStars Customer Feedback and Reviews service.

Don has written 279 articles on Expand2Web

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{ 2 comments… read them below or add one }

Derek Carroll February 16, 2013 at 12:54 pm

Thanks for that Don!
I really appreciate the reminders to do what’s important, and works.
Real stuff gets real results

Reply

Don Campbell February 16, 2013 at 1:04 pm

You bet Derek. Thanks for stopping by.

Reply

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