This time someone interviews me. A friend of mine – Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
In the interview we shared some interesting stats about how huge online video is, and some examples of small business owners using simple online videos to promote their business.
We also discussed how online video is a perfect tool for affiliate marketing (if done right) and even some killer tips on how to set up and optimize your YouTube channel and videos.
Watch the Interview
Interview Highlights
Here are a few of the things we discuss in the interview:
- What a huge opportunity online video is for online marketers today, and back it up with some amazing stats.
- Some specific examples of how small businesses and affiliate marketers are using video to get an edge in the universal search results.
- A really simple and inexpensive way to make a video even if you are too shy for the camera.
- And a story of how my daughters (8 and 11 at the time) made $500 by entering an online video contest with a funny product video!
By the way, while editing the transcript, I can see that I said the word “right?” about ten thousand times. I’ll be sure to lose that annoying habit in the next podcast! 
Listen to the Podcast Interview
You can listen to the interview by clicking the play button at the bottom of this post. Or you can download the MP3 audio file by clicking the download link below if you’re like me and you listen to interviews on your iPod/iPhone in the car.
Download the Interview Transcript
“Right Click” here to download the PDF transcript.
Are you using online video for your marketing efforts? Let us know what you’re doing in the comments below; we’d love to see it!
Podcast: Play in new window | Download (Duration: 38:21 — 52.7MB)
If you enjoyed this article, get email updates (it's free).
If you're building a business website these days, you're in luck.
WordPress has revolutionized the ease and power of what a website can do and be. Now you can quickly create a website that is optimized for top search results, and update it yourself whenever you want.
As you'll see in a moment, the SmallBiz Theme is much more than a mere WordPress theme. It's a complete solution for your business web presence including a Website, Blog, Facebook Page and Mobile Website.
Let's take a look at each of these, and how they help you generate new business from the web…
Click to continue...See my disclosure about advertising and affiliate links
{ 7 comments… read them below or add one }
Great interview, Don. I have always loved your simple yet effective no-nonsense approach to local marketing. You’ve inspired me to get more involved in video too. Love the Channel 9 story. Can you tell us what software you use to shoot your screen casts? Thanks.
Thanks Jon!
I use a tool called Screenflow on the Mac. It’s a great piece of software; easy to use and it has pretty much everything you need to create screen casts. Camtasia is also good if you are on a PC.
Good stuff Don. I started marketing my wife’s business on YouTube in October, 2007, two years before I found your theme and stared using SmallBiz (which I think was version 1.5 back then). Wow! I can personally attest to the power of YouTube and video marketing. Judy now has over 1.25 million views of her how to videos on YouTube alone. I also recently jolted a client to #1 Google rankings using a combination of white hat tactics and local search along with YouTube video marketing.
For PC owners, I use Adobe Premiere Elements. A bit of a learning curve, and sometimes unstable, but it always produces good final product and has a lot of editing functions. Prior I used the Serif Movie Maker which is also good but nowhere near Adobe’s range. Also, Windows’ stock MovieMaker does an adequate job. I used earlier versions for years doing slide shows from photos before taking actual video.
Hey Don
Enjoyed the podcast. Sounds like I need to make better use of YouTube and embedded videos for engaging content and more channels for people to find my website. I’ve played around a little with ‘BSR Screen Recorder’ for screen recording. It is good, but I don’t think it is as slick as Camtasia, however, it is a little more reasonably priced. Will look to upgrade to Camtasia one day. Cheers
Hey Don,
I haven’t bothered you for a while so I figured it was time:)
I put together just a basic video, took the code provided by Youtube and slapped it on my site. I would like, though, for the video to play automatically when someone lands on the site. Can I do that? How? Thanks, Roger
Hi Roger – nice to hear from you!
You can just add &autoplay=1 to the end of your embed url to make the video auto play.
Did it and it works! Thanks Don, appreciate it! Roger
{ 1 trackback }