Matt McGee reports on Search Engine Land about some new guidelines that Google has released for your Google Local Business Center Listings.
Five New Google LBC Guidelines
- The business name on Google Maps must be your full legal business name.
- PO Boxes do not count as physical locations.
- A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
- Use a shared, business email account, if multiple users will be updating your business listing.
- If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.giraffetoys.com, a matching email address would be you@giraffetoys.com.
These are from Mike Blumenthal’s post: New Google Maps Business Listings, What’s Changed?
#1 is very interesting – I know many people have been walking this grey line for a while. Businesses that have added some keywords to their business title should take note of this and consider changing it to their registered business name…
