I love a good info graphic. Done right, they can be a great way to visualize complex data and make a topic much more approachable.
Mike Blumenthal has put together a particularly good info graphic called Web Equity – Owning Your Local Web Presence.
Web Equity Infographic
If you click on the graphic below, it will take you to a larger view that has an overview, and descriptions of terms and concepts used in the graphic.
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.
Notice how the business name, phone number and domain are at the core of owning your web presence. And just outside of that is your Website, Blog, and N.A.P. (a handy little acronym that stands for Name, Address and Phone number of your business.)
Those of you who work with me or take my courses know that I strongly believe every business owner should own their own web presence.
As Mike states in the explanation section of the graphic, your Website “provides a focal point for links, and is the key to conversion. Managing this central online presence allows the SMB to control the message.“
I couldn’t agree more. Nicely done Mike!
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