Is Your Business Ready For Local And Mobile Search?

by on January 23, 2013 · 6 comments

As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge.

With almost 40 percent of Google searches having local intentions, it’s critical to make the necessary changes in your business website to compete with other businesses.

The Importance Of Being Mobile-Friendly

What are your customers finding when they come to your website through a tablet or cell phone? Is your website mobile-friendly? Is it easy for them to navigate?

When mobile website visitors come across a mobile-friendly website, they are more likely to buy. They appreciate the fact that those businesses make their browsing experience fit their needs.

Companies who fit their customers’ needs, keep those customers and tend to grow faster. In fact 52% of mobile users say that when they encounter a site that isn’t set up for mobile browsing, they are less likely to do business with that company in the future. That’s a staggering statistic, but it’s an important one.

Your SEO Strategy

Your local SEO strategy is just as important as your mobile user strategy. Your customers will be searching for businesses within their local area – many times from their iPhone or Android mobile device.

Will your business be the one that pops up when they search for “car insurance in Chicago” or “bakery in Portland, Oregon”?

These changes are easy to make, and many businesses implement them by adding these new keywords to their blog post titles or by using them in other frequently visited pages on their website, such as the Homepage and the About Us page.

These are just a few of the important strategies your business needs to increase your customer base as well as your profits.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, the SmallBiz WordPress Theme and the GetFiveStars Customer Feedback and Reviews service.

Don has written 279 articles on Expand2Web

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{ 6 comments… read them below or add one }

Becky - Rubber Tracked Carriers January 24, 2013 at 3:33 pm

Always approach your website as if you were the customer. Why are you on the site? What do you want to look at? Where would you go first? Answering questions like this will give you a guide to make your user experience the best it can be and customers will like your site more.

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Bill @ Walk in Tubs January 29, 2013 at 3:16 pm

Don’t discount the value of the text on your site. Not only will the content help you on search engines but if you define things and lay things out clearly, a visitor will appreciate your knowledge and reference you in the future.

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Glenn January 30, 2013 at 7:39 am

Thanks Don for the advice. It is important for businesses to now recognize that they need to optimize their websites to mobile friendly websites but that is only the start of the process to mobilizing their marketing as implementing a strong SEO strategy is also vital.

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Free Job Posting February 15, 2013 at 12:53 am

A smartphone is as close to a magic wand or light-saber as exists outside of the dimension of fantasy. Nice article !!

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sawankumar March 12, 2013 at 10:30 pm

Thank you for the nice tips,but question is that which mobile theme will be the best.If you can post the list of a seo friendly mobile theme ,it will be very helpful for us.

Reply

Lane Patruno March 7, 2014 at 3:18 am

Today all transactions are happening online through mobile devices. With the growing mobile technology and transactions happening online with there is an increased data security concerns.

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