This is Part 1 of a series about how to create marketing videos for your business using Powerpoint slides. Feel free to leave your comments and/or questions below.
You’ve heard it before and we’ll say it again…you should most definitely use video as part of your business marketing strategy. YouTube claims that over 2 BILLION videos are watched each and every day throughout the world. This number is astronomical but just think…YOUR business videos could be among those billions watched.
Many business owners use the excuse that video creation is too time consuming or expensive, therefore they aren’t going to use this medium. This series of articles breaks down each step of video creation using powerpoint slides into a very easy-to-follow map. And don’t worry…you don’t even have to be on camera in this type of marketing video!
I personally find it much easier to create the Powerpoint slide design first, then I can go back and start adding the text once the design is complete. So we’re going to start by opening up Powerpoint, which is found under the Microsoft Office suite. If you haven’t purchased this yet, it’s a good investment because the suite comes with Microsoft Word, Excel, Powerpoint, and OneNote.
As you can see, the basic Powerpoint template is incredibly boring so we want to add some pizzazz by choosing a design template and adding some colors.
Near the top of your screen, click the “Design” tab and you will see a variety of basic template designs. To scroll through all the designs, click the bottom vertical arrow to the right of the templates. This will open up a larger window.
Click on the design(s) you like and it will fill the open template so you can see it in full size. Feel free to click through every single one until you find a design that best represents your business.
Now that you’ve chosen a basic template design, what colors would you like to use in your video? Do you have specific colors that tie in with your company branding? Do you want to coordinate these colors with your website colors?
To change the colors of your chosen template, click the “Colors” link to the right of the template showcase in the “Design” tab. A dropbox will appear with some preset color combinations. To see what each color looks like, hover your cursor over the color bars and you will see the colors in your large sample template.
You will notice that in the left sidebar is the original color combination so you can compare.
This first slide in the series is your Title Slide, so go ahead and add your title now by clicking on the text box where it says, “Click to add title”. If you have a subtitle, do the same thing in the subtitle text box. Click on the blue slide background to make the text box margins disappear.
If you want to customize your template even more, consider adding your company logo or a stock photo image that represents what your video is about. Even though we’re starting with creating the slides first, you should still be thinking about different topics you can share or explain to your audience.
Under the “Insert” tab, click the “Picture” icon. This will bring up a search box so you can find the file on your computer.
Choose the appropriate file and you will see the image appear in the center of your slide. Resize as necessary and move it to the proper location on the slide.
Now that your Title Slide is complete, you need to add more slides to your series. Under the “Home” tab, click the “New Slide” icon and you will see a box with different layout options.
I tend to choose the “Title and Content” option but fool around with the different options. Just like on the Title Screen, click on the text boxes to add text. We’ll talk more about what kind of text to use in next week’s article.
If you have done significant customization with lots of colors, graphics, logos, etc. then you will need the “Duplicate Slide” feature so you don’t have to start from scratch.
First, in the left sidebar click on which slide you want to duplicate. This highlights it in the sidebar and also brings it to full size on your main screen.
Then click “New Slide” and underneath the different layouts you’ll see the “Duplicate Selected Slides” option. Click on that link.
You’ll notice in the left sidebar that the duplicated slide appears directly underneath the original slide. To move this slide, simply hold down the left mouse button and scroll down at the same time until you get the slide in the correct position. Now you can make any text revisions necessary on the duplicated slide.
That’s your Powerpoint lesson in a nutshell! There are certainly more features to discover but this is the basic formula for creating slides. As always, save your work often. I tend to hit the “Save” button every time I create a new slide.
In the next installment of this series we’ll discuss how to choose a topic for your Powerpoint video. If you have questions, please leave a comment below and I’d be happy to answer them for you!
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