We spend so much time trying to get our websites and businesses to rank in the Google and Bing search results. But what happens when someone actually clicks through and comes to your website? Can your website get the deal done? Can it meet the goals that you have for it?
That’s what I want to talk about in this podcast session.
At Expand2Web we work with thousands of businesses both directly and indirectly because we sell the SmallBiz WordPress Theme. There are a few things that I’ve seen that work really well – over and over again.
In this podcast we’re going to dig into that and share the elements that make a website successful and productive. I’ll share seven key characteristics of websites that get results, and give you some practical tips for improving your website.
In This Podcast You’ll Learn About:
7 characteristics of websites that deliver results:
- Simple design and navigation
- Make it Personal (put your picture on it!)
- Provide a Call to Action (CTA)
- Update it regularly with unique content (websites with blogs get 55% more traffic!)
- Syndicate your content
- Measure your results (it’s free!)
- Go mobile (your website should look best on any device)
I also share two key questions that every website owner should be asking themselves, and a tip to get real-world usability feedback on your site for free.
If you implement even one of these suggestions you will get better results from your website.
Listen to the Podcast about Successful Websites
You can listen to the podcast by clicking the play button at the top of this post. Or you can download the MP3 audio file by clicking the download link if you’re like me and you listen to interviews on your iPod/iPhone in the car.
Complete Written Transcript of the Podcast
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If you're building a business website these days, you're in luck.
WordPress has revolutionized the ease and power of what a website can do and be. Now you can quickly create a website that is optimized for top search results, and update it yourself whenever you want.
As you'll see in a moment, the SmallBiz Theme is much more than a mere WordPress theme. It's a complete solution for your business web presence including a Website, Blog, Facebook Page and Mobile Website.
Let's take a look at each of these, and how they help you generate new business from the web…Click to continue...
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