Google is upgrading the Local Business Center accounts to provide business owners some very valuable data and reporting capabilities.
In the past, you could tell how many impressions your listing got and how many views your profile got, but now they are providing a whole lot more information in a very cool visual dashboard:
- Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
- Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
- Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
- Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Watch the video:
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