What Google Buzz Means for Local Businesses

by on February 9, 2010 · 6 comments

Google launched an interesting new tool today – Google Buzz. Google Buzz is Google’s way to help you connect and engage with the people in your social circles.

Google Buzz Logo

Sort of like Facebook, but built right into Gmail. And it turns out there is a huge mobile and local component to it.

Using Buzz on Mobile Devices

google-maps-buzz-overlayWhen using Buzz on mobile devices like iPhone or Android, it:

  1. Uses your location to identify places around you.
  2. Allows you to create messages based on your location (kind of like Foursquare, Gowalla or Yelp)
  3. Adds a Buzz layer to Google Maps on your device, where you can post public comments or photos. Perhaps most interesting is you can visit a Place Page for a local business and see what others are “buzzing” about there.
  4. Voice shortcut – this is pretty cool. It allows you to post buzz without even typing anything when you say “post buzz” followed by your post.

 

Small Businesses Could Leverage Influential Buzzers to promote their site

Social media strategist Jeremiah Owyang mentioned something interesting in his Quick Take on Google Buzz:

…or small busineses and retailers, this will impact their search engine results pages, as a single top ‘buzzer’ could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages.

If you could get “top buzzers” buzzing about your business… This would be cool in a couple of ways – updates from a top “buzzer” would show up in their activity stream on their Google Profile, and also on your business Place Page.

And nearby people who are in Google Buzz on their mobile devices would see the activity about your business on the new “Buzz Layer” in Google Maps too.

Take Aways for Local Businesses

Here’s what I think every local business should be doing to take advantage of this:

  1. Claim your Google Local Business Center Profile if you haven’t already!
  2. Add photos and other details about your business so that your Place Page looks sweet. Make sure to get some online reviews too.
  3. Set up your Google Profile, and find and connect with “Buzzers” in your area!

Google Buzz for Mobile – Video

Here is the official post on Google Buzz from the Google Mobile Blog, and an insightful summary by Matt McGee at Search Engine Land.

What do you think about Google Buzz? Is this huge for local businesses or will it be ignored?

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, the SmallBiz WordPress Theme and the GetFiveStars Customer Feedback and Reviews service.

Don has written 281 articles on Expand2Web

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{ 6 comments… read them below or add one }

Matthew Hunt February 10, 2010 at 1:34 pm

Don,

Yeah, setting up the Google Profile just got even more important for SMB’s. I decided today to add it our services list. Do think they should set-up a Profile that represents their personal or pure corporate or a mix…?

Setting the G-Map with LBC is a given and any SMB that doesn’t is missing out.

Should be interesting how Buzz plays out, but this might be a gamer changer. I see all the IM’ers making products now! :)

Reply

Don Campbell February 10, 2010 at 2:28 pm

Hi Matthew, thanks for weighing in.

It’s a good question, and probably depends on if the business owner plans to invest time updating their profile. If not, I would probably focus it on the business or a mix.

It sure will be interesting to see if Buzz takes off or not!

Reply

Rahman Mehraby February 12, 2010 at 8:28 am

I’d like to know why we should start all over again from time to time when something new comes to the market, which necessarily doesn’t bring anything new.

I’m asking this while I’m trying the buzz to see what new things it’ offers. Yet, I wish for the facebook and twitter soar in their businesses and people prefer to stay there. Concentrating on Google is like putting all your eggs in one basket! I’m horrified!

Reply

Don Campbell February 14, 2010 at 11:50 am

@Rahman – I agree with you that competition from a thriving Facebook, Twitter and others is a good thing for us all.

Reply

Don Campbell February 14, 2010 at 11:51 am

Here’s another update focusing on some of the interesting things Google Buzz for Mobile enables…

Reply

Silicon Beach Training March 1, 2010 at 7:25 am

Great post and i also expect buzz to start picking up..its early days anyway. How long did it take twitter to gain such popular appeal??
And how long did it take business’ to jump on the band wagon?

In my post here http://www.siliconbeachtraining.co.uk/blog/google-buzz-local-business-friend/ i also talk a little about real time search and the implications this has for SEO in real time search and local business’

Daniel

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