I recently received this nice letter from a new client that I just started working with. She actually did most of the work herself! I love getting to know local business owners, and getting nice thank-yous like this too.
My business has always been based on personal referrals. Being an optometrist in San Jose it is very competitive and I have to start promoting my business more effectively.
I have never had a website nor have I paid much attention to Yelp or any of the local business listings. Now, thanks to your SmallBiz theme, I have a very professional looking website!
Creating a WordPress Website
Your theme makes it very easy to build a WordPress website and add all of the required information search engines look for including: contact info, maps, pictures and articles. I also must say I have received a lot of compliments already from people who have viewed my new website.
Advertising is changing for small business owners
I am surprised at how much advertising has changed in the Internet era. I have learned so much from the services you provide to promote business through search optimization for small medium businesses. I agree 100% that the way people look to buy a product or service today the first thing they do is a Google search. It is important that my business comes up first when they do that search.
Optimizing for local search
So I have tried to implement all of the strategies you have outlined in your ebook including adding unique articles on optometry and being added to the local listings in San Jose. I am now verified on all of the major search engines including: Best of the Web, Yahoo and Google.
I also used the Universal Business Listings service that you recommend to complete the listings on many more directories. I am still waiting for verification on Bing, but once I that is completed I plan on asking my patients to write customer reviews on the major listings as you have prescribed.
Next steps
I will soon be adding a video of myself introducing our practice and will continue adding articles on optometry that are unique to my site. I believe implementing the SEO strategies you have prescribed it will help North Valley Optometry will be one of the first sites on the Google results page.
Thank you!
Dr. Tarryn Uyen Ngo is an Optometrist in San Jose and the business owner of North Valley Optometry.
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{ 2 comments… read them below or add one }
Hi Don,
Nice case study, and its pretty tough finding the do it yourself local business owner. I’m sure Tarryn was a pleasure to work with.
Do you have any before and after statistics? Or is that information too private. Maybe even just rough percentages?
Hi Jeff,
Thanks for your comment. She’s just getting started, so not a lot of stats yet.
The first step was to help her establish a foundation for getting into those search results.
So now she’s got a website, Google Analytics is installed too, and some listings in the local directories. Now I’m working with her to create more content to go after long-tail keywords, and to get some good back links into her site so she can rank for the keywords her potential clients are typing into Google.