I was grabbing lunch at Plutos in Santana Row, and checked in with FourSquare. I’ve been checking in to most places I visit with FourSquare, Gowalla and Yelp just to see how these services are evolving and to get ideas for my clients.
When I checked in today, there was a green banner in the upper right corner that said “Special Nearby“. When I clicked on it, it told me about a special at the pub across the street – Rosie McCann’s.
They had a special for half-off any appetizer, and also a free pint for the “Mayor” when he or she checks in. Hey, I want to be the mayor there!
What is Foursquare?
If you are not familiar with FourSquare, this service allows your to “check in” from your phone when you visit a local establishment. The person who has the most check ins for a given place becomes the “mayor.”
People get very excited about being the mayor for their favorite lunch spot or pub. It’s a super cool idea.
Businesses should do more experimenting with this. You don’t even have to advertise with FourSquare – you could just put a sign up in your establishment saying “The Mayor gets a free pint at check in!” and that would do the trick.
What a great way to engage and reward your customers.
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I have been hearing so much about Foursquare but haven’t had a chance to check it out – thanks for the post and the awesome idea!