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In this session of the Expand2Web Podcast, I’m joined by special guest Stephanie Lichtenstein (a.k.a. MicroSteph) President and Founder of Micro Media Marketing.
Stephanie is an expert on all things Facebook, and I wanted to get her perspective on the recently announced Facebook Graph Search and what it could mean for business owners (or anyone with a website).
In this session you’ll learn about:
- What Facebook Graph Search is
- What Facebook Graph search means for small business owners
- Some of the ways people could use Facebook Graph Search to find businesses based on their friends recommendations
- How Facebook Graph Search is similar – and different – from Google+
- Why it is more important than ever to have a Facebook Page for your business.
- Three things you should do now to get ahead of the game on this new development
Items mentioned in this podcast:
- Facebook Graph Search – sign up for the beta here.
- Create a Facebook Page for Your Business – create your page here.
- A Roundup of great Facebook Graph Search articles by Mike Blumenthal – Facebook Graph Search and Local From Across the Web- Let the Fight Begin
- The School of Internet Marketing – Stephanie and I are both instructors here.
- Micro Media Marketing’s Facebook Page
Complete Written Transcript of the Interview
“Right Click” here to download the PDF transcript.
Thank you all for listening!
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Article by » Don Campbell
Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog and the SmallBiz WordPress Theme.
Don has written 248 articles on Expand2Web
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{ 4 comments… read them below or add one }
What a delightful conversation! I really learned a lot and am excited for the implications of the social graph. Thank you.
You bet – thanks for stopping by Eileen!
Facebook, and social media in general, is a staple for businesses. How far is too far though? Having the icons in email signatures, on every page of the site, and on every piece of marketing material in circulation. Should you cover everything or let people find you naturally?
It’s really valuable information for me. Thanks