How Much Should An Online Article Cost? [Infographic]

70 comments

Copywriting Infographic thumbnailOriginal, well written content is vital for great search rankings, and your readers. The value of thin content created with article spinners was diminished dramatically with the Google Panda updates.

Now, not only does your content need to be unique, it also needs to be remarkable enough to get people to Share it – Tweet it, Like it and +1 it. In addition to unique content and backlinks, social engagement is now a ranking factor.

No problem, a friend tells you. “I can get articles for $5 each in the Philippines, and they speak English!”

That’s great, but when you get the $5 article, what are you really getting?

My time is worth money. Yours is too. Here are the things to look for when you hire a copywriter to write an article for you.

Copywriting Infographic - How Much Should an Online Article Cost?

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{ 70 comments… read them below or add one }

Julie Larson April 30, 2012 at 1:55 pm

Great infographic, Don Campbell!!! Thank you for spelling it out for us and giving us an example of the “sweet spot”!

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Don Campbell April 30, 2012 at 3:18 pm

Thank you Julie :)

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Anurag May 1, 2012 at 4:33 am

Great article.Thanks a lot.

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Athene May 1, 2012 at 4:35 am

The world of search is changing so much (see last week’s Penguin update by Google for an example of that) that I now firmly believe that you are better investing in quality writers more than search engine ‘expertise’. This infographic illustrates that point beautifully!

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Don Campbell May 1, 2012 at 10:21 am

Thank you Athene!

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Steve Sharp May 1, 2012 at 4:53 am

Okay so where do find the person that is in the sweet spot? I totally agree and I have found some good writers but finding reliable ones is difficult. I guess I have to pay a little more to get them to rise to the sweet spot. Thanks

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Don Campbell May 1, 2012 at 10:22 am

Good question. I have some great writers I work with. I’ll ask their permission and add some of them to this thread if they are OK with it.

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Ruth Cameron May 3, 2012 at 8:45 am

Yes, that would be great. I’m looking for this person as well.
Ruth

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Kurt Gross May 1, 2012 at 5:06 am

Nice article with good graphics that make the point very clear. I’ll bet you would have paid more than $50 had someone wrote it for you? Or did they? Wait, why should you have to tell, right? ;)-|<

Good job! Even I get it!

Kurt

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Don Campbell May 1, 2012 at 10:25 am

Good one Kurt – yes this one I wrote, but I did hire a designer to do the infographic, so that cost extra for sure. I also worked with a great copywriter collaboratively on this little project.

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Boyd Butler May 2, 2012 at 1:33 am

You would have paid more than $50 had someone “written” it for you.

There are many people that will write aticles for $150. It depends how long it takes them to provide what you want.
If it takes 3 hours in total $150 is good money to some people, providing the work is regular. After all, there are no costs attached to writing, other than time and a cup of tea every couple of hours.

The great thing about writing is that it can be done from any location and at any time of day. So there are lots of mums/dads that would be glad to work from 10pm-midnight or 11am-2pm and do work when there children are at school. I think Don will soon have to start up a “local writers for local content” business. What about it Don?

Specialist copywriting that converts browsers to buyers is another matter and costs more. However, even here it is worth bearing in mind a profit share on the content. You can track conversions from particular pages/content and reward the copywriter based on success. Royalties are a great way to incentivise a quality writer.

I also think that localized videos are a market that will help local businesses. Unfortunately, I am English so I don’t have an American accent, (nor can I do one convincingly) but it would not be too difficult to offer local videos for local businesses. Don?

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Boyd Butler May 2, 2012 at 1:36 am

Of course I meant to write “when their children are at school.” Whoops…

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Angela May 2, 2012 at 10:42 am

Boyd – I have an issue with this statement “After all, there are no costs attached to writing, other than time and a cup of tea every couple of hours.”

Really? Because I’m pretty sure that my laptop, internet connection, and workspace (even though it is in my home) isn’t free. Neither is the range of books and courses I have taken over the years to improve my craft. Neither is the tuition fee for the degree I am completing, or the marketing costs associated with running a website and finding clients.

In regards to parents who want to make money while their kids are at school / asleep, sure. But just because one can write does not make one a writer. It can take years of experience and exploration to learn what makes good copy. Most people who start writing because someone told them that “anyone can do it” are the exact same people who make up the $5 per article group. Without taking the time to learn their craft they will never be able to aim higher.

My two cents.

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Elisabeth May 2, 2012 at 11:00 am

Spot on, Angela. I was working with a friend the other day who remarked after typing 50 words in a document that she couldn’t believe I would have just earned $50 for that. I was shaking my head, explaining, “I don’t just make things up out of my head. There is a lot of expertise and research behind each of those words.” Some words are worth more than others! Perhaps it would help if business owners thought of professional writers as marketing/branding consultants.

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Boyd Butler May 2, 2012 at 11:19 am

Yes, I agree it is all about results. I don’t disagree that you have costs. And you factor in these costs to your prices. That’s good business. However, many people can do a good job at writing and in many cases can shorten their apprenticeship considerably by reading books by Robert Bly and Joe Surgarman and Dan Kennedy.

These people are happy to work for a lower rate because it fits their lifestyle and their standard of living i.e. Ireland has a considerably lower standard of living but people are very literate. I think it would be pretty easy to find good writers at the moment because the economy means there are good people willing to work for reasonable pay.

Two articles a day at $150 i.e. $75 each gives you a pretty good salary if you live in Ireland and you spend 5 hours a day writing. (As long as you get paid and ask for a small royalty on top if it’s e-commerce).

Ultimately you get paid what you are worth.

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Elisabeth May 2, 2012 at 11:32 am

The corollary to that is you get what you pay for. I am often hired to clean up the work of less expensive writers. I’m not complaining — it’s nice to have a head start! But hiring me first would have been more efficient and cost effective for the business. Unfortunately, it seems like many business owners have to learn the hard way. I appreciate that Don is trying to save them from that fate, I just think his “sweet spot” is too low for the results they seek. But perhaps I’m working with a more specialized market.

Riza February 6, 2014 at 9:15 pm

This is such a refreshing post and I hope a lot of businesses into Internet marketing would get to read it!

I couldn’t agree more with Angela and Elisabeth. Sometimes, clients think it’s “that easy” and “that cheap.” And so they learn the hard way and spend more money in long run. Although I do agree that there are some writer out there who can provide quality work at a relatively affordable price because of the lower cost of living in their area. This is a challenge for those who live in places where cost of living is higher. Then again, if you are able to really specialize in a particular niche, then hopefully there will be clients who are willing to pay a premium for your services.

“Perhaps it would help if business owners thought of professional writers as marketing/branding consultants.” — Exactly what has been on my mind too.

Andy May 1, 2012 at 5:10 am

Great infographic! Although $50 seems like a low sweet spot given all the worked needed to do what is depicted on the right!

Then again, I’ve seen the quality of those $5.00 articles (Shudder!!!)

Thanks!

Andy

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Don Campbell May 1, 2012 at 10:27 am

Hi Andy,
True – $50 doesn’t mean yet get everything. Well researched, longer articles can cost $150 and up. I’m just trying to provide some “guidelines” here because I knew people would want numbers. The cost depends on so many factors.

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Emaar Kasbati May 1, 2012 at 5:27 am

Why they don’t hire me then :P Great infographic…

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Don Campbell May 1, 2012 at 10:28 am

Thanks Emaar.
You should consider providing a link to your site – it seems like some of the commenters are looking for copywriting help!

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Elisabeth May 1, 2012 at 5:31 am

This infographic is informative and nicely presented, but I don’t understand how you arrived at the $50 sweet spot. As a writer, I was completely with you as long as all your points were under the $150+ heading. I charge $0.50-$1 per word, depending on the nature and the volume of the content. This is a reasonable rate commensurate with my training, experience, and the value of my work, and I have a large stable of repeat clients. From my perspective, though, I don’t see how you would expect to get that high-quality work for $50. A well-researched, SEO-ready, inputted, carefully crafted 400-word article will cost my clients at least $200.

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Don Campbell May 1, 2012 at 5:31 pm

Hi Elisabeth,
I hear you. I wasn’t trying to say that someone should pay $50 and get everything in the right hand column. I’m trying to show that articles could easily cost $150 and up. A typical blog post article may not require so many words or so much research.

In my experience, once I’ve found a good writer, if I provide them with an outline of points I want to cover, and some basic research, they can complete a nice article pretty quickly and the $50 range seems fair (but there are a number of variables.)

Certainly for an article where the writer spends more time and has to do more research, add images, internal linking, etc. it would cost more than $50.

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Tea Teirlynck May 1, 2012 at 6:06 am

Hi Don,
Love your article, and especially the character drawings. Well received.

Tea

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Don Campbell May 1, 2012 at 5:32 pm

Thanks Tea!

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Griffin May 1, 2012 at 7:08 am

Well Done!

As a freelance copywriter myself, this info graphic is spot on.

I would also just add that when you hire a professional to write your web copy, it’s really an investment in your business.

AND….

Nobody is going to benefit from a $5 article that may be error ridden, unreadable and essentially just a chunk of flim-flam text that really only provides the opportunity for a backlink, but no real value to the reader

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Don Campbell May 1, 2012 at 5:34 pm

Very good point Griffin. Great content represents your business online. I consider it an investment too. I try to write most of my blog posts, but many times I need the help of writers because they can write better than I can :)

And the reason I made this infographic is because I talked to so many small business owners who were trying to launch their website, but struggle with the content. I’m trying to convince them that hiring a great writer is worth the investment and it will help them get better results from their website.

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Gary May 1, 2012 at 8:28 am

Interesting article and nice graphic. Makes sense, but just wondering where is the best place to find these “sweet spot” article writers? Thanks!

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Angela May 2, 2012 at 12:23 pm

Gary – There are lots of us! Look for reasonable rates, a good track record (such as LinkedIn referrals), and a background in the type of writing you are looking for. For example, one of my specialities is photography writing, so although I charge more than a hobby writer to write about anything and everything, my clients end up with more cohesive and reliable content. Hope this helps!

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Angela May 2, 2012 at 12:35 pm

writes=write

Apologies, what I often neglect to edit is my own posts :)

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Laura May 1, 2012 at 10:06 am

Great info graphic, love seeing things in picture. So now we know the price, what needs to be done so we just need a list of names. : ) Thank you!!!!

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Don Campbell May 1, 2012 at 5:34 pm

Hi Gary, Laura, I’ll work on getting some names for you guys. I want to get their permission first :)

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Gary May 1, 2012 at 9:51 pm

Thanks Don!

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Shell May 1, 2012 at 1:49 pm

I disagree with the pricing and the size of the article. A well-researched article should be over 750 words and a fair payment is around $100. Otherwise you don’t give the writer adequate time to research, write and edit. This infographic still feels like it is pushing for cheap content.

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Don Campbell May 1, 2012 at 5:37 pm

Hi Shell,
Thanks for your perspective. I’m not trying to say that every article should cost $50. Just trying to provide some of the factors to consider. That’s why there is the $150+ column. I’ve paid over $200 for certain articles that required research and time and expertise.

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Kelly May 2, 2012 at 5:28 pm

@Shell
750 words for a hundred bucks? I was selling mine for two or three times that back in 1995.

https://www.elance.com/p/blog/2011/03/what-googles-new-algorithm-means-for-seo.html
It’s all about quality content. Always has been. All the SEO tricks of the past, present, and future won’t negate that.

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Angela May 1, 2012 at 4:56 pm

Great infographic! Thanks for spelling it out so clearly – if you want good content it will cost a reasonable amount of money. Cheap services, much like cheap products, may serve your interests in the short run but in the long run you will end up paying more. I will certainly be referencing this infographic the next time I have a client who wants me to cut my rates simply because they found someone who can “do it cheaper”.

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Don Campbell May 1, 2012 at 5:37 pm

Thanks Angela – I’m glad it is helpful.

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Angela May 1, 2012 at 7:00 pm

You’re welcome. If anyone is needing high quality content I’m happy to offer my services! Although my typical rates are a bit higher than the “sweet spot” :)

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Chris Smith May 2, 2012 at 12:03 pm

I think what it comes down to for the buyer is determining the potential payout the copy can generate. For example if the client has an auto repair shop where the typical service invoice is $140.00 then it makes perfect sense to invest $100.00 to $150.00 on well crafted copy that can influence a visitor’s behavior.

On the other hand, an affiliate marketer might only make $10.00 – $15.00 a sale and will find it difficult to justify (and probably fund) the higher rate even though it’s the better answer in the long run.

Most of my clients are web designer/developers who “rehab” local small business websites and use my services for the content. Usually the “old” content reflects either the $10 a page writer, or the owner tried writing it himself (cause any mom or dad can write in their spare time right Boyd). The result is a message that does not engage, does not influence the visitor and projects a negative image of the company. In short they’d improve their reputation if they took it down.

At any rate I think the message is finally getting out that the key to sales, leads. appointments etc is quality content and that doesn’t come cheap.

Thanks for the info Don!

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Boyd Butler May 2, 2012 at 3:22 pm

Not any mum or dad can write copy. But there are lots that can.

There’s a lot to be said for authenticity i.e. the owner getting involved when it comes to local websites.

I also think that given the right guidelines it’s more likely that the majority of local business owners will give their own writing a go rather than invest in copywriters.

There’s nothing wrong with that and it’s good for people to build up skills that market their business. It’s just horses for courses. Some will hire, some will do it themselves and some won’t do anything at all.

It does seem to me there’s a niche for low cost, quality copywriting. Like anything in life, if there’s a demand someone will find a way to supply it. Whether that’s by teaching owners how to write copy themselves or providing copy from quality “at home” writers it’s going to happen. If I find it, I’ll let people know.

It must be a great infographic if it’s stimulating this “what’s it worth” debate.

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Amber May 4, 2012 at 1:08 pm

Nice infographic. While I think the “sweet spot” price is a bit low, you’ve laid out your points well. I’d love to see one that covers similar ground for the translation and interpretation industry, as the struggle for fair payment is ongoing there as well. As in writing, clients can hire translators to edit translations that have already been created by low-rate translators, but in many cases, simply hiring a true professional at truly professional rates would wind up costing less money and saving time. In fact, some of the professional translators I know charge the same rate for editing as they do for translating, because the quality of the translations they receive for editing is so poor that they have to simply re-translate the entire thing.

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Mike C May 5, 2012 at 6:29 am

Hmm. It cuts both ways. As a freelance writer hunting for discerning buyers, I trawl through huge numbers of “job” postings. If you take a look at the number of articles required, anything above five means that the “buyer” is an amateur who won’t value your work – I write one article per subject and say what needs to be said, so why would I take on jobs that require multiple regurgitation of the same information? Equally, a “buyer” asking for high quality, original, SEO-freindly, copyscape proof content at $3 a pop is not somebody I want on my client list. Lots of people can do the mechanics of writing, but that doesn’t make them writers in a meaningful sense.

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Khushboo May 17, 2012 at 7:06 am

Absolutely loved the infographic! And, as some of my colleagues have already pointed out, writing is tough work. The sweet spot varies for all writers, but this is a great starting place for clients to figure out what they’re in for if they hire $5 writers.

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Gina Kellogg June 1, 2012 at 9:17 am

I do agree with the other commenters that $50 for a 400-600 word article (including SEO and social media support) is far too low. But I like that you are trying to provide some guidelines to at least explain to people why they are getting cheated when they pay $5 to someone in the Philippines. What I was most surprised about, however, is that no one pointed out the typo at the very bottom of the infographic (where it repeats “and publish” after the end of the sentence). Then again, I’m a copywriter AND an editor, so my head is always looking for those kinds of errors! Anyway, just wanted to point it out so you could update your graphic.

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Don Campbell June 1, 2012 at 9:22 am

Oh my gosh – how did I miss that? I’ll update the graphic – thanks for pointing that out Gina.
And thank you for your input on the costs involved too.

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Sourya Biswas July 4, 2012 at 9:26 pm

“A picture is worth a thousand words,” and this infographic certainly conveys a lot. Unfortunately, what many buyers of $5-articles fail to realize is that they ultimately end up spending a lot more in the long run due to negative brand impact and lost sales. Also, there’s this belief that writers from the developing world should be happy with $5 because of the lower costs of living there. However, quality everywhere comes at a price, and “if you pay peanuts, expect monkeys.”

Thanks Don for putting this up. What I especially like is that you have been personally responding to the user comments.

With many people evincing an interest in hiring writers, I hope you will forgive this personal plug – recently graduated Notre Dame grad with hundreds of published articles (do a Google search on my name, please) and four e-books on Amazon; articles have been referenced on Forbes and CNN, and cited in academic dissertations.

I do charge a bit more than the $50 sweet spot, though :)….but not by much

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Jane Flett July 6, 2012 at 3:36 am

I’d also like to add my voice of appreciation for this graphic, and will be linking to it whenever I’m told my quoted prices are too high because the client has seen bids from people willing to write for next to nothing. Yes, you can buy words for $5 per 500 and, in doing so, you can project an illiterate and unprofessional front to anyone reading.

The best advert I saw recently said the following:

“I am looking to pay $.80 per 100 words. I will generally need 500-word articles, so that is $4 per article. Nothing fancy, just informational. You must have perfect English. Please ONLY apply if you are a native English speaker. Otherwise, please do not waste my time and yours. Sorry, but that’s how it has to be … Newspaper and magazine editors, college English majors, etc. preferred.”

Listen up, all you newspaper editors looking to make some pocket change!

If anyone is looking for articles written at the sweet spot rate, you can email me at jane.flett.work@gmail.com and I’ll happily provide you with some work samples. I’m an award-winning writer, professional editor, commissioned author for the BBC and regular blogger, and I have a first class Master’s degree from the University of Edinburgh.

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Debbie July 8, 2012 at 11:59 am

Thanks for this infographic and for allowing people to embed this on their own websites. I shall certainly do so – I think it’s a great way of showing prospective clients that you get what you pay for. Quality articles cost money.

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BD Williams September 28, 2012 at 6:01 pm

Awesome infograh. I can’t imagine paying $150 for each article though. Glad I married a grad student!

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Rahul Kumar Borooah October 13, 2012 at 11:25 pm

Hi , I am a content writer and a very good one. Is there anyone who would like to send me work. I can provide a sample for you if you want to give me a topic. Very economical…trust me

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Damien October 26, 2012 at 6:03 pm

So true! You get what you pay for, and so many people want the world for next to nothing. Good luck to them!

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venkatchari October 29, 2012 at 7:41 am

Great article with good illustrations!

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Gary Stafford October 31, 2012 at 8:32 am

Great article but I am a little concerned that for 50 usd you expect an image with that written piece. Your article could refer just as much to a photographer as a writer. I’ve heard I only have to work 1/100 of a second for my work so should I paid a similar rate as a fraction of 5 USD for my work???

Quality photography is also worth more than 5USD which I have seen available on various websites offering he fiver type business model… Most photographers are freelance too only not do we need a computer and Internet etc to edit on we also need 1000s USD of camera equipment to fulfil the brief required.

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Don Campbell October 31, 2012 at 8:40 am

Hi Gary,
You bring up a good point – I’m not making any judgements about the value of professional photography here. I respect that photography is an art and there is a lot involved. I love photography as a hobby, and can only imagine the work and equipment required for professionals.

Most writers obtain photos from stock photography sites like iStockPhoto, 123rf.com or PhotoPin, etc. where artists set the price for their photos. Or they draw from photos they’ve created themselves (non professional in most cases.)

So this infographic is focused on the copywriting process, not photography.

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Jovell November 11, 2012 at 7:14 am

Hi Don,

I chanced upon your infographic again while doing some research on what to put on my fee schedule as a freelance online copywriter. I am from the Philippines and started out accepting $3 for each 500 word article last 2010. These are search engine optimized ones that clients ask for and well, I’m speaking for myself, I do thorough research for each and every article to make sure it’s informative and also, I’ve been doing a lot of reading to hone my craft more to be at par with top bloggers and copywriter’s standards globally. I’m happy to say I went beyond the $5 per article pricing you pointed out. But the problem copywriters from other countries, like me, face is that there are more employers looking for cheaper copywriters even those from the US. So, we’re torn between wanting to price our services in the $50 + range to staying within the $5 to $20 range because of the thought that it’s harder to land higher-paying clients nowadays. Of course, I’m speaking for those who produce quality work. Just my two cents :)

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Don Campbell November 11, 2012 at 10:22 am

Thanks for your perspective on this Jovell. I can appreciate your situation, and can tell you have very good writing skills just by reading your comment ;)

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Kate November 13, 2012 at 7:13 am

Thank you for this article, very good thoughts and made me smile several times, I really enjoyed reading it. Thank you :)

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Brenna Pearce November 17, 2012 at 10:48 am

This is such a great infographic. Recently, a friend of mine who works in career development and job-hunting services sent me a PDF that her office had prepared for people who wanted to work online from home. One topic heading was “Blogging”. Under this were listed several websites that offer sweatshop rates to writers. I pointed out to my friend in a reply email that a person would need to write 2.5 articles an hour all day every day just to make a minimum wage from writing for these websites. We exchanged a series of emails that day as I clarified the lack of full understanding that the PDF showed about working as a professional blogger. Writing has become so undervalued these days, that some business owners are surprised when I say I want $50 for a 600-word article. My “justification” for this relatively low fee is right there on the right-hand side of your graphic. Thank you for confirming the obvious!

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Rauf January 23, 2013 at 10:52 am

Don,
Very good put together infographic. I’m one of the owners of a local print shop and right now we are planning to redesign our website.
I think $50 for a well written 600-word article is worth it. But what to do when you don’t need 600-word article. For example, right now we need for our website small overview for each product that we offer 150 – 200 words maximum. And we need about 40 product overviews done. Now, am I ready to pay $50 for a up to 200-word product overview? I think that is where the problem is. How does copywriter that never worked in print industry can put together product overview (how it is manufactured or what quantities are available, etc) in a timely matter? And of course that is where it takes time for copywriter to do research which reflexes in the amount to charge per write up. We are willing to pay $10 per product overview which takes up to 20 minutes to put together for a person that knows the industry. How long it may take for a copywriter that never worked in the industry I don’t know. And we are definitely willing to pay up to $50 for a well written 600-word article for posting on blogs.

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Don Campbell January 23, 2013 at 12:20 pm

Rauf,
Excellent points. What I have found, is when you come to a copywriter with a well defined project like you have described here, they are willing to work with you on the price because:
a) They see it is something more than a one-off project, and
b) They have a decent understanding of how much work is involved.
It all comes down to how much time is involved for the writer to do a good job.

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Max January 28, 2013 at 4:20 pm

I have a great writer. I asked her permission to post her email address here. I have worked with her for a few years now but I don’t have as much writing for her to do anymore as I am switching to offline. I really want to help her out so she will still take me on when I need an ocasional article done. Her name is Nirra. you can email her at nirrakoonce2003 at yahoo dot com (that’s her personal email address). She has a professional one as well for her website but I never use it and I can’t remember it off the top of my head and I want you to be able to reach her. Tell her Max sent you . Her rates are reasonable and in all the time I have worked with her, she never quoted me a deadline that she didn’t meet. Well, actually there was one time but she was in the hospital going through emergency gall bladder surgery.

She researches the articles and uses SEO. I cannot say enough good stuf about her. She’s brilliant at writing articles. I have been through a lot of article writers over the years. I tried the $5 article writers and that was such a headache. My writing sucks so I need someone who can write without me having to hold their hand and try to edit grammer. Nirra’s writing is impeccable. you will really be doing me a favor if you tell her that I referred you I hate that I don’t have as much work for her but you know how that goes.

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Jane Flett January 29, 2013 at 6:49 am

It’s interesting, I looked up the websites and found contact details for all the clients I could who posted here saying they would like to hire “sweet spot” writers but didn’t know where to find them. I emailed them with portfolio samples, my rates, a link to my profile on a freelance website (which has years of 5 star feedback), examples of companies I’d worked with, etc.

The result?

One response out of all of them. And he said he could actually only pay $10 an article.

Oh well!

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Riza February 20, 2014 at 11:34 pm

Sigh. I know what you mean. I’ve experienced something similar so many times. They’re impressed with your skill and then they start haggling. And you wonder why you even wasted your time… or why they even wasted your time or their time. Wishing you the best in finding a better client!

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kelvin August 19, 2013 at 7:53 am

Recently I am have few clients requested me to write articles for them. I am confuse on how much should I charge to them.
After read your article, I am getting the idea how much to charge them.
Thank you writer!

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Cars Boost January 27, 2014 at 11:41 am

Is there an updated article on this with Google now clamping down on guest posting?

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Don Campbell January 27, 2014 at 3:10 pm

Hi Cars,
It doesn’t change anything. What Google is saying about guest blogging is this: don’t expect your guest posts to transfer a lot of SEO value from the links in your post. But guest posts are still valuable, as they can still bring awareness, and potentially visits back to your website.

But what this infographic is talking about is working with copywriters to get great content. This content could be used anywhere – your emails, your blog, your ebooks, etc. So it’s not just about guest blog posts.

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NG February 20, 2014 at 9:46 pm

For researched articles or B2B writing, these prices are really too low

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Search Ready Content April 13, 2014 at 4:53 am

Writing prices can vary depending on the type of writing that is being done. If you want junk put together in just a few minutes, then expect to pay low prices. If you want something that is well researched and well written, then you can expect to pay more for your content. It also depends on the needs you have, and the type of content you are looking for. For link building content a writer may give you a low rate, but it is obvious that you will have to pay more for on-page content development and any writing with a decent amount of research. I charge my clients according to thier project, and the work that goes into writing a piece. 50 dollars to develop web page content is a fair price per page of website content. I also charge 20 dollars and lower for content for SEO and marketing. It really depends on the project. But, I write nothing for 5 bucks that’s for sure.

Just my 2 cents,
Mark Cato
Search Ready Content

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Mark Hzu June 22, 2014 at 6:42 pm

Thanks for the infographic and “sweet spot”. We started with junky articles, and now migrating towards the “sweet spot”. Your article gives me a good benchmark.

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