For example, provide a short description of why someone living in that city might still come to your business. Maybe it is very close by, or you have people who work at a company in your city and you have many clients that find it convenient to come to your business on their lunch break, etc.

Just add a paragraph like that to the normal address and driving directions and optimize the content on the page for the location you are trying to rank for.

Great articles. I have a quick question.
“If making new pages is easy, create a new page for each location”

Have you had any issues with depulicate content using this method? Or would you recommend using different page contact for each location page?

Thanks
-Kevin