WordPress for Small Business

I publish new articles each week on using WordPress to manage your small business website.

Check back to this page often to read the latest and greatest developments on WordPress powered websites and WordPress search engine optimization (SEO)!

WordPress Websites Coffee Talk Interview with James Martell

October 17, 2009

James Martell is an Internet pioneer who discovered the world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing.
I also consider James a friend – he’s gone out of his way to help me with my business. I’ve been a [...]

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WordPress Website vs Blog – What is the Difference?

October 10, 2009

I was talking with one of my clients the other day, a small business owner (Chiropractor) and he was trying to get his head around the whole WordPress as a website concept.
I was explaining to him that on a blog, the first page you see is typically a list of all the latest blog [...]

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What Is A WordPress Theme?

October 4, 2009

If you’re new to WordPress, one of your first questions might be to ask, “What exactly is a theme, and do I need to use one?” The short answer is that a theme is the background, or “skin,” of your website. And yes, you will most definitely want to use a theme to make your [...]

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WordPress Post-Install Checklist

July 20, 2009

After installing WordPress, there are some important steps that you need to take for security and search engine optimization.
This video shows the basic WordPress Post-Install steps that I recommend:

Here is a quick list of what is covered:

Change default Admin userid and password
Delete default post and comment
Update WordPress General Settings (Blog title & tagline, email [...]

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Add a Map to Your Website With Google Web Elements

July 10, 2009

Just the other day Google released a new gadget to add directions to your website. At first blush, this looked like a pretty cool way to add directions to your website, particularly for offline businesses.
A better way to do this is to use Google Web Elements. Google Web Elements makes is super easy to grab [...]

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Small Business Website In The Cloud

July 9, 2009

SmallBiz WordPress Theme thumbnail image

I’ve been getting great feedback on the Expand2Web SmallBiz WordPress Theme. Many saavy do-it-yourself web consultants and small business owners have downloaded the theme and put their business online within an hour.
But it does require a little background to get things going. You have to choose a hosting provider, install WordPress, upload and activate the [...]

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How to Install Themes in WordPress 2.8

June 24, 2009

WordPress 2.8 introduces an exciting new way to install and activate themes.
Previously, to install a new theme on your WordPress blog or website you had to:

Find your theme on the web and download the zip file
Unpack the zip file to your local machine
Get an FTP (file transfer protocol) client if you don’t already have [...]

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How to Moderate Comments from the Dashboard

June 16, 2009

If you’re lucky enough to find yourself with a popular blog, you will likely find it necessary to occasionally moderate the comments that are left on your website. Here’s a short video tutorial outlining exactly how to moderate your most recent comments from your WordPress dashboard.

As shown in the video, the WordPress dashboard contains a [...]

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Small Business Website shoots to top of Local Search Results

June 14, 2009

How one small business owner used WordPress and Thesis to outrank big advertisers in her local area
Melanie, the owner of the KeyLargo Fitness and Tanning club in Columbia, MO already had a website, but it was not bringing her any new customers. It was simply acting as an online brochure. She was having trouble updating [...]

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How to Add a Widget to Your Sidebar

June 8, 2009

If you are just beginning to set up your WordPress website for the first time, you will probably want to customize the way it looks. This is particularly important for small businesses who need their online presence to stand out from their competitors.
In WordPress, a “widget” is also referred to as a “sidebar accessory.” It [...]

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