WordPress for Small Business

I publish new articles each week on using WordPress to manage your small business website.

Check back to this page often to read the latest and greatest developments on WordPress powered websites and WordPress search engine optimization (SEO)!

Verify Your WordPress Website in Google Webmaster Tools

February 3, 2010

Google Webmaster Tools is one of the most powerful free toolkits at your disposal for making sure Google can crawl your website properly.

In order to use Google Webmaster tools for your website, you need to verify it with Google to prove that you own the website.
There are two ways to do this:

Uploading [...]

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Local Search Marketing Guides

January 2, 2010

Recently I met Jeff Howard from Catch Search Marketing, a local search marketing agency based in Bethesda, MD.

Jeff is a super nice and very talented guy who has created a lot of valuable content for small business owners.
At his website he’s got a series of Local Business Guides that are packed full of [...]

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WordPress 2.9 Update for SmallBiz Theme

December 24, 2009

WordPress 2.9 was released this week and comes with a bunch of cool new features.
Here are a few highlights:
My Favorite New Features in WordPress 2.9

Built-in image editor: crop, update, flip and scale right from within WordPress
Batch plugin updates: update your plugins all at once instead of one at a time. I use too many plugins [...]

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WordPress Website Theme Update – SmallBiz v1.4

November 2, 2009

We just completed a few changes to the Expand2Web SmallBiz WordPress Theme that I think you will really like.
First, I thought it would be cool to be able to preview new header graphics that you upload in the SmallBiz Options panel.
Visual Header Image Chooser
So we added a preview feature where you can see a [...]

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WordPress Custom Page Template with No Sidebars

October 25, 2009

When building a WordPress Website for your business, one of the common things people want to do is to provide a home page that does not look like a blog. The Expand2Web SmallBiz theme automatically provides this for you – a page that tells visitors about your business and provides a clear call to action. [...]

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How to Add a Video to Your WordPress Home Page

October 24, 2009

A *lot* of people have asked me how to add a video to the home page of their WordPress website using the Expand2Web SmallBiz WordPress theme.
The SmallBiz Theme comes with a static home page by default since many business owners want that instead of the traditional list of blog posts on the home page. [...]

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WordPress Websites Coffee Talk Interview with James Martell

October 17, 2009

James Martell is an Internet pioneer who discovered the world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing.
I also consider James a friend – he’s gone out of his way to help me with my business. I’ve been a [...]

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WordPress Website vs Blog – What is the Difference?

October 10, 2009

I was talking with one of my clients the other day, a small business owner (Chiropractor) and he was trying to get his head around the whole WordPress as a website concept.
I was explaining to him that on a blog, the first page you see is typically a list of all the latest blog [...]

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What Is A WordPress Theme?

October 4, 2009

If you’re new to WordPress, one of your first questions might be to ask, “What exactly is a theme, and do I need to use one?” The short answer is that a theme is the background, or “skin,” of your website. And yes, you will most definitely want to use a theme to make your [...]

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WordPress Post-Install Checklist

July 20, 2009

After installing WordPress, there are some important steps that you need to take for security and search engine optimization.
This video shows the basic WordPress Post-Install steps that I recommend:

Here is a quick list of what is covered:

Change default Admin userid and password
Delete default post and comment
Update WordPress General Settings (Blog title & tagline, email [...]

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