Videos and Screencasts

Videos and screencasts about WordPress websites and small business marketing topics like local search optimization (SEO)

WordPress 3.0 – Custom Navigation Menus Video

August 6, 2010

One of the coolest new features in WordPress 3.0 is the custom navigation menus built into the WordPress core. Here’s a video that shows you how to use them to customize your navigation. The new Menus section under Appearance allows you to create custom menus, and do all kinds of neat customization: Omit pages from [...]

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Local Search Interview with Randy Hew

July 20, 2010
Randy Hew photo

Randy has been working with me and Thomas on Expand2Web for about a year now. He’s driving a lot of our business development and SEO efforts. One of the first things he did when we started working together was to take his wife’s business, North Valley Optometry and put it on the map – literally. [...]

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Small Business Online Reviews Q&A with Don Campbell

July 13, 2010
online reviews video q&a

Monitoring and building Online Reviews is becoming increasingly important to small business owners. In this Q&A video, Don answers many of the common questions that small business owners have such as: Why are online reviews important? Where can people leave online reviews? What if someone leaves me a bad review? How should I ask my [...]

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Video Testimonial for SmallBiz WordPress Theme

July 10, 2010
Video Testimonial for SmallBiz WordPress Theme

On Tuesday night I was checking my email and got this really nice note from one of my clients. She took the time to make a great video testimonial for me and my SmallBiz WordPress Theme. Thomas and I work really hard on this theme, and are constantly updating it based on things we learn [...]

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Custom Sidebars in SmallBiz WordPress Theme

June 23, 2010

One of the things we get asked a lot is: “How can I show a different sidebar for each page on my website?” For example, maybe you want to display an email newsletter opt-in form on your home page side bar, but a YouTube Video instead on the photos page sidebar? The SmallBiz WordPress Theme [...]

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WordPress and Local SEO Training

April 19, 2010
Expand2Web Training and Membership Site

I‘m very excited to finally launch our Membership and Training site. We did a trial run back in November with a few of you and had some great feedback; now we’ve polished everything up and are ready to launch! If you are a blogger, do-it-yourself small business owner or web consultant that works with small [...]

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How To Create A Google Account Without GMail

April 5, 2010
Google Account

Google Docs, Calendar and other Google services require you to log in to Google. But did you know you can create a Google Account with any email address? You don’t have to use GMail – you can use your Yahoo email, Hotmail, AOL mail, the email address your Internet provider gave you, or any address [...]

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Adding a YouTube Channel to Your Facebook Fan Page

March 31, 2010
Social Media Thumbnail

Have you ever wanted to feature your YouTube Channel on your Facebook Page? I do a lot of video screen-casts and I’ve been looking for a way do do that for Expand2Web for a while. I tried a few of the apps on Facebook but didn’t really like any of them. So I ended up [...]

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Google Attempts to Solve the Service Areas Problem in LBC

March 25, 2010

For home based businesses, businesses that travel to their client’s locations, or for businesses that serve an area outside their city, getting listed properly for those cities in Google Maps has been a challenge. And if you work out of your house, who wants to show their home address in the Maps listing? Matt McGee [...]

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SEO Features in SmallBiz WordPress Theme

February 28, 2010
Thumbnail image for SEO Features in SmallBiz WordPress Theme

Local SEO features are built into the SmallBiz WordPress Theme to provide a solid foundation for great local search results. Watch the video for a short tour: I’ve worked with hundreds of small businesses to help them build a successful web presence, and designed this theme based on my experience working with them. We’re continuing [...]

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