From the category archives:

Social Media

Bringing Expand2Web to Facebook

February 28, 2010
Facebook Fan Page for Expand2Web

I first signed up for Facebook in 2007 while I was at Microsoft. We were doing a partnership with Facebook, and as a Platform Evangelist my job was to keep current with new developments on the web and in social media.
As I started using Facebook more, I hooked up my blog and Twitter updates [...]

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Using Foursquare to Engage and Reward Customers

February 24, 2010
FourSquare

I was grabbing lunch at Plutos in Santana Row, and checked in with FourSquare. I’ve been checking in to most places I visit with FourSquare, Gowalla and Yelp just to see how these services are evolving and to get ideas for my clients.
When I checked in today, there was a green banner in the [...]

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Google Voice in Chrome

February 12, 2010

I just installed the Google Voice extension for Chrome browser, and stumbled on this neat little trick – once installed, it turns any phone number on a web page you are visiting into a click-to-call hyperlink!
When you click it, it will dial that phone number and ring your phone to connect the two of you [...]

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What Google Buzz Means for Local Businesses

February 9, 2010
Google Buzz - what does it mean for local businesses?

Google launched an interesting new tool today – Google Buzz. Google Buzz is Google’s way to help you connect and engage with the people in your social circles.

Sort of like Facebook, but built right into Gmail. And it turns out there is a huge mobile and local component to it.
Using Buzz on [...]

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How To Add Social Media Icons To Your WordPress Website

November 26, 2009
Social media icons

Watch this video to see how to add cool looking Twitter, YouTube and Facebook icons that link to your social media profiles to your WordPress Website sidebar:

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How Google Social Search Works

October 26, 2009
Google Experimental Labs thumbnail

Google Social Search is an “experimental” feature you can turn on find publicly available web content from your “social circle.”
This sounds kind of like the Facebook “social grid,” except it pulls info from across many other web services like Twitter, YouTube, Tumblr, your Blog, and thousands of others.

The online social services you belong to create [...]

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Small Business Website Podcast – New On Expand2Web

August 29, 2009
The Expand2Web small business podcast on iTunes

I‘m pleased to announce my new podcast series for small business owners and consultants – The Expand2Web Podcast – has been accepted in iTunes and is now online!
This podcast is designed for business owners and the consultants who help them build their small business websites.
Knowledge is power. And each week I’ll be doing interviews [...]

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Local Search Summit 09 – Social Media for Local Businesses

August 16, 2009

Hot topic, to be sure. This session had three presenters – Sarah Smith from Facebook, Will Scott from SearchInfluence and Aaron Irizarry.
Here are my brief notes from this session:
Local Facebook Advertising – Sarah Smith
Facebook is helping business target local customers with their advertising. I didn’t realize how much Facebook is doing in this [...]

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Twitter Provides Guide for Business Owners

July 23, 2009
Twitter

Twitter has a page now for business owners called Twitter 101. This page provides a nice, easy to follow description of what Twitter is and how to use it for your business.
The guide covers topics like:

How do businesses use Twitter?
How to get started with Twitter
Learn the lingo (following, retweets, DMs, etc.)
Best practices
Some case studies [...]

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How To Add The Google Friend Connect Social Bar To Your WordPress Website

February 19, 2009

Google Friend Connect released a new “Social Bar” in addition to the member and social gadgets.

In my post How To Add Google Friend Connect to Your WordPress Blog I showed how you can add the members gadget and wall gadget to your WordPress sidebar using the WordPress Widgets capability.
The New Social Bar

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