Social Media

5 Things You DON’T Need to Know About Facebook

May 17, 2013

No, this isn’t a list of irrelevant facts. It’s a list of stuff that simply wastes your time. They say just 20% of knowledge drives 80% of results. But for Facebook, it’s more like 5% and 95%. It’s hard trying to keep up all the time. Believe me, I know. So, take it from me, [...]

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Expand2Web 012 : Facebook Graph Search

January 30, 2013

Podcast: Play in new window | Download (33.2MB) In this session of the Expand2Web Podcast, I’m joined by special guest Stephanie Lichtenstein (a.k.a. MicroSteph) President and Founder of Micro Media Marketing. Stephanie is an expert on all things Facebook, and I wanted to get her perspective on the recently announced Facebook Graph Search and what [...]

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10 Social Media Tips Worth Knowing

November 14, 2012

Are you a social media neophyte ready to enhance your experience and exposure? A social media guru too busy posting and tweeting to take a breath? A business owner looking to maximize the effectiveness of your social media marketing plan? Regardless of where you fall on the spectrum of social media prowess, these 10 advanced [...]

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4 User Bases That Keep Pinterest Running Strong

October 11, 2012

In any type of social media site, there are different demographics of users that keep the site running in different ways. For example, on Facebook, there are plenty of age groups that play games, but certain age groups play different types of games and spend different amounts of money on them. On other sites, such [...]

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Is Social Media More Important Than SEO Practices?

October 1, 2012

Many market observers have been predicting that the twin activity streams of SEO and social media services will eventually align and perhaps become indistinguishable from one another at some point in the future. While it is still possible to argue both sides of the coin as to whether or not this prediction will ever come [...]

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Pinterest: The Social Media Platform that Online Retailers Can’t Live Without

September 26, 2012

The rapidly growing social media platform Pinterest.com is fast becoming a marketing tool that eCommerce business owners can’t afford to live without. It was revealed earlier this year that Pinterest not only refers more traffic to online stores than YouTube, Google and LinkedIn combined, but the traffic from Pinterest actually converts better, too. I’ve got [...]

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Custom Google+ URLs Are Here!

August 24, 2012

Sweet! Google is giving out custom URLs for your Google+ profile. I just got an email from them today and claimed mine. Here’s the email they sent me. I just clicked through to claim it. Now my Google+ Profile URL is: http://www.google.com/+DonCampbell which is much nicer than the old profile URL I had to use [...]

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What Company Is Google Scared Of?

August 18, 2012

Hint: it’s not Apple or Facebook. This article from Business Insider got me thinking. The author makes the case that Amazon is Google’s chief rival to watch over the next few years. Why? Google, as a search company, primarily makes its money from ads when people search for things online, before they make a purchase. [...]

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Is Social Sharing More Important Than Links?

July 6, 2012

There is a lot of buzz within SEO the community about this. When you publish a blog post or article, are social signals like Facebook Likes, Twitter Tweets, and Google +1′s becoming more important for ranking than traditional back links? Google’s Matt Cutts weighed in about this in a recent interview with Danny Sullivan at [...]

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How To Set Up Facebook’s New WordPress Plugin (Video Tutorial)

June 15, 2012

Facebook just released a WordPress plugin this week that makes it super easy to integrate your WordPress blog with Facebook Pages and Timelines. It’s called the Facebook for WordPress and is available in the WordPress plugins directory. Watch the Video I made a video that shows how to set up and configure the plugin, and [...]

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