Social Media

Combining Social Media Tools for Ultimate Marketing Dominance

January 16, 2012

Social media is fast becoming one of the best ways to create awareness of your small business and let customers know what you can offer them. Facebook, Twitter, LinkedIn, and more recently Google +, all offer extra web presence and ways to communicate directly to the people that are most likely to need the product [...]

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Social Media and Your Small Business Website

December 28, 2011

If you run a small business you may know: You need a website AND Social media (Twitter, LinkedIn, Facebook, Google+, YouTube, etc.) provide important ways of connecting with potential clients (and current clients). But don’t stop there! Learn ways to integrate social media with your website. Potential clients who find your website might want to [...]

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Using Social Media Sites to Recruit New Employees

December 14, 2011

Modern day businesses are living in a digital age where the key to success relies highly on online presence. As a small business owner you’re probably familiar with the marketing benefits that social media profiles can provide for your business. With increased traffic, brand exposure, and arguably better Google rankings, social media is currently the [...]

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Why You Shouldn’t Strive To Become Another Viral YouTube Partner

November 22, 2011

YouTube is the world’s most popular video sharing site, not to mention the number two search engine in the world. With such a heavyweight online status it’s no wonder YouTube has become a key platform for online users to dominate on the web. One of the biggest ways users think to do this is by [...]

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How To Spend Your Social Media Budget

October 10, 2011

While social media is essentially a free tool for businesses to use for advertising and customer connection purposes, chances are likely that your business has at least a small social media budget.  This budget can go towards market research, hiring new people to deal exclusively with social media, social media based advertising, or many other [...]

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Steve Jobs – We Will Miss You

October 5, 2011

Today feels very different without Steve Jobs. We lost one of the greats of our age- in the same panthon as Thomas Edison, Henry Ford, Albert Einstein and Richard Feynman. Even though I didn’t know Steve personally, he has been a role model and hero for me for many years, and had a big impact [...]

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3 Ways to Get More SEO Value from Your Social Profiles

October 5, 2011

Social media and SEO go hand-in-hand when it comes to building your online brand. The two disciplines are intertwined more than ever and the most successful websites are the ones who have managed to leverage social media for SEO and vice versa. No longer existing in separate silos, the lines between social media marketing and [...]

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Will Facebook’s Changes Affect Your Small Business?

October 3, 2011

Oftentimes the old adage “If it ain’t broke, don’t fix it” applies to many successful businesses. But what happens when a well-known social networking brand changes what it offers customers. Will such a change have an impact in your particular efforts to reach out to current and potential business? Recently, Facebook announced it was making [...]

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How Facebook Can Stay on Top of Google+

September 28, 2011

Who ever thought we would be having this conversation right now? From strong beginnings to an Oscar winning film, Facebook has become synonymous with two things – social media domination and privacy violations. But it wasn’t always this way. Back when it was still “TheFacebook” in 2005, Zuckerberg and friends locked down privacy into a [...]

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Small Business Fan Pages: Three Tips for Facebook Newsfeed Optimization

September 26, 2011

Search Engine Optimization (SEO) has been the name of the game for many years now in the world of internet marketing. Endless focus is put on Google page rank and backlinking. Small businesses and major corporations have been using tips and tricks to better market and rank their company blogs and websites for years now. [...]

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