Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

Decreasing Amounts of Spam is Good News for Small Business Marketers

January 4, 2012

According to recent findings by Symantec, we’ve experienced a dramatic decline in the amount of email spam sent worldwide since August. Some 200 billion spam emails were sent every day in August, dwindling to 50 billion daily in December. Spam has long been the bane of legitimate email marketing firms, confusing users and making them [...]

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How to Film PowerPoint Slides Using Jing vs Camtasia

January 3, 2012

This is Part 6 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first five installments: Part 1, How To Design Powerpoint Slides for Videos Part 2, How To Choose a Topic for Your Marketing Videos. Part 3, Adding Animation to Powerpoint Slides Part 4, Choosing [...]

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Mobile Commerce is On FIRE

January 2, 2012

Here are some interesting stats about mobile commerce trends from a study conducted in 2011: iPhone and iPad account for 92% of mobile purchases Average purchase price is $123 (vs $87 for purchasers who shop from desktop PCs) Shopping from mobile users has doubled from 1.87% to 3.87% in the past nine months! Is your [...]

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Hot Trends I’ll be Watching in 2012

December 28, 2011

One of my favorite things about this industry is how quickly it changes. There is so much creativity – I love learning new things and figuring out how they will apply to me personally, and to other small business owners. 2012 is certain to be a huge year for change, and here are some of [...]

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Testing Your PowerPoint Slides with a Slideshow

December 16, 2011

This is Part 5 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first four installments: Part 1, How To Design Powerpoint Slides for Videos Part 2, How To Choose a Topic for Your Marketing Videos. Part 3, Adding Animation to Powerpoint Slides Part 4, Choosing [...]

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Part 4 – Building The Most User Friendly Local Directory Sites

December 12, 2011

Welcome to the fourth post of a seven part series on building websites that target local keywords and create revenue generating opportunity for part-time web entrepreneurs. So far I have discussed in detail how to identify a niche and setup a business plan to capture local search traffic with the intent to create value and [...]

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How Ghost Writers And A Constant Flow Of Web Content Is Important For Small Business Marketing

December 7, 2011

Small businesses know how important it is to have a strong online presence if their brand is to succeed; however entrepreneurs also need to be aware of the fact that a great website is not, on its own, enough to drive online performance – people need to find that website and to understand what it [...]

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WordPress SEO for Beginners

December 1, 2011

What are SEO essentials when it comes to publishing a new WordPress Page or Post? There are some basic things you can do to make sure your new page or post is set up for the Google crawler to understand what the page is about, and boost your chances for ranking highly for your search [...]

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How I Turned My Hyperlocal Directory Into an Income Producing Tool

December 1, 2011

As often happens, my original plans changed as life happened. I originally believed I would make money from my directory by charging businesses to advertise on it. But instead, the connections I have made and the know-how I have gained in developing the hyperlocal portal have led to retainer contracts with a variety of local [...]

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How I Created a Hyperlocal Business Directory That Generates a $50,000 Income

November 29, 2011

In 2008, I saw the writing on the wall. My husband’s lucrative 18-year-old government contracts consulting practice was faltering. At age 64, his get up and go had got up and went, along with his long-term, dependable clientele. With two young teens at home, a large mortgage to maintain, private school tuition for two children [...]

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