Small Business Marketing

This is Part 5 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first four installments: Part 1, How To Design Powerpoint Slides for Videos Part 2, How To Choose a Topic for Your Marketing Videos. Part 3, Adding Animation to Powerpoint Slides Part 4, Choosing [...]

Small businesses know how important it is to have a strong online presence if their brand is to succeed; however entrepreneurs also need to be aware of the fact that a great website is not, on its own, enough to drive online performance – people need to find that website and to understand what it [...]

As often happens, my original plans changed as life happened. I originally believed I would make money from my directory by charging businesses to advertise on it. But instead, the connections I have made and the know-how I have gained in developing the hyperlocal portal have led to retainer contracts with a variety of local [...]

The internet is a modern day essential for hospitality businesses of all niches and sizes. Without a website, or even social presence, you risk losing out on a large amount of business, as well as excellent marketing opportunities. Businesses within the hospitality industry benefit from the fact that travel websites are aplenty, so there’s a [...]