Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

What Company Is Google Scared Of?

August 18, 2012

Hint: it’s not Apple or Facebook. This article from Business Insider got me thinking. The author makes the case that Amazon is Google’s chief rival to watch over the next few years. Why? Google, as a search company, primarily makes its money from ads when people search for things online, before they make a purchase. [...]

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3 Reasons Why Small Businesses Should Use Video Marketing

August 8, 2012

Video is the single fastest growing segment of the internet, over half of all web traffic is now video. That number will only get larger, because not only is the number of users who only view video growing, so are the number of users that will click on at least one video each day. People [...]

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Why Your Employees are Your Most Important Marketing Tools

August 6, 2012

In addition to your marketing brochures, business cards and company ads, your employees should be considered your most important marketing tools. After all, these are the people you are entrusting to close those sales and to make the customers’ experience SO great that there’s no question they’ll come back to do business again. Your printed [...]

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Saving Money on Long Business Trips

August 1, 2012

As an entrepreneur, business trips can be a great way to market your business but they can also be very expensive. Yes, you get to write them off, but until tax time you still bear the full burden of the payment. It’s always helpful to have ways to reduce costs, especially on longer business trips. [...]

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Video Reviews Gain Popularity – and Credibility

July 14, 2012

Behemoth Internet companies like Amazon.com have realized that the next generation in product reviews are those that are transmitted via video. Indeed, this revolution in the traditional review process is quickly garnering steam, and for very good reason. As the attention span of the average e-shopper dwindles, these precious moments are extended if they are [...]

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Please Vote for Expand2Web – The $250K Mission: Small Business Grant!

June 27, 2012

I could really use your help. Chase and Living Social have teamed up to support small businesses with a grant program called Mission: Small Business. The Grant will award 12 small businesses across the country with $250,000, and we want to be one of them! We need 250 Votes to be in the running for [...]

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Five Ways to Promote Your Site Free of Charge

June 27, 2012

There is no word in the English language that catches interest like FREE. Oh there are others that tantalize but free stuff just makes us do the goofiest things. We bring home free gimmicky things all the time that we know we’ll hardly use, but do it regardless, and then try to pawn it off [...]

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Maintaining Your Business When a Competitor Moves In

June 18, 2012

It’s an exciting time when you launch a new business. All of the hard work and research finally comes to fruition when you get that first customer. It doesn’t matter whether it’s an online business or a brick-and-mortar store: being in business for yourself can be an exciting, wild ride. Whether it’s a brand new, [...]

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3 Ways to Boost Your Website Promotion

June 15, 2012

Evolution does not only happen to human beings, you know. Technology is one of the fastest evolving facets of society nowadays, and with it comes the glorious birth of the Internet. Knowing the potential of reaching millions of people worldwide, website owners quickly jump into the fray of web marketing. But it’s not enough to [...]

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CRM Software: What Wonders Can It Produce For My Sales?

June 8, 2012

If only I can hire the services of elves and increase my sales overnight, I would have. To have something that would provide a favorable sales report in a minimum amount of time is every business owner’s dream. But in this kind of venture, there is no shortcut. To make a business grow, you have [...]

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