The Expand2Web Blog » Small Business Marketing

Small Business Online Reviews Q&A with Don Campbell

Don Campbell — Wed, 14 Jul 2010 04:19:44 +0000

Monitoring and building Online Reviews is becoming increasingly important to small business owners.

In this Q&A video, Don answers many of the common questions that small business owners have such as:

Why are online reviews important?
Where can people leave online reviews?
What if someone leaves me a bad review?
How should I ask my customers for online reviews?
Should I hire someone to create reviews for me?

The free Online Reviews Dashboard tool he mentions in the video is called myReviewsPage.com.

Don, Randy and Thomas built the tool to help their clients monitor and build their online reviews. It allows you to create a dashboard of your online reviews from Google, Yahoo, Bing, CitySearch, Yelp and Foursquare check-ins, and receive email alerts when you get new reviews too.

Take a look, and let us know what you think!

Local SEO Tips for Site-Wide Elements of a Website

jeff — Tue, 22 Jun 2010 15:00:16 +0000

This post is part 10 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

For this final post we will discuss how to optimize the footer, header and images that expand over the entire portion of a website. We will also touch on the importance of unique title tags and description tags. The end result of these tips will be a few changes that need made to your website.

Using The Footer

The footer of your website is the last portion of the page, literally all the way at the bottom. Footers can be used to improve optimization by including your business’s address and phone number. This information will then be used by search engines to reaffirm your location relevance.

Optimizing Headers & Logos

Optimizing the headers & logos used across many pages can play a large factor in helping achieve a high ranking for your homepage keyword. Two elements of an image can be optimized. The file name and alternative text. The image file name and alternative text should include your homepage keyword and the name of your business.

Importance of Unique Title & Description Tags

During the eighth post we discussed how to optimize individual pages and one aspect was to include the keyword a page is being optimized for in the title tag and description tag. When taking a look at the website as a whole its best to use what is called the halo effect to achieve site-wide optimization. Here is an excellent graph describing the concept.

Using the website map created in post six review the list of pages on your website and write title tags and description tags that support your homepage keyword while remaining unique to the specific page.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Making Sure All Website Copy Supports Local SEO

jeff — Fri, 18 Jun 2010 15:00:44 +0000

This post is part 9 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

In the last post we covered how to audit many attributes of a web page for optimization. Here we will refocus on strictly making all the content on your website localized which will help send a strong seo signal to search engines.

This is a tip that was learned while reviewing hundreds of localized wedding vendor websites. Coincidentally it is probably the most common SEO misstep I noticed while looking at websites such as local wedding photographers, DJs, coordinators, etc. Below are two paragraphs that I have modified from a string quartet website who is the Phoenix market.

Unoptimized Copy

“The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing at weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler to help you choose just the right music from our extensive repertoire or ask us about arranging your special song for the instrumentation you select.”

Modified & Optimized Copy

“The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing classic music for Phoenix weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator and can accommodate any wedding location in the greater Phoenix area. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler highlighting some of the classical music performed for a Phoenix wedding reception. We hope it will help you choose just the right music from our extensive repertoire, or ask us about arranging your special song for the instrumentation you select.”

Conclusions

By adapting local keywords into the website copy of the Elegant Strings website the net effect is copy with greater relevance to Phoenix, the area the group services and the area which they are trying to attract customers.

In the unoptmized text there is no indication as to where the group performs, by adding even a limited quantity of regional phrases to the copy a search engine is able to better pair the type of services provided with the location, all while maintaining the integrity of the message. Reviewing your website for local content optimization is a good final step to cap off a local seo campaign.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Auditing Individual Website Pages for Local Search Optimization

jeff — Tue, 15 Jun 2010 15:00:07 +0000

This post is part 8 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

This post will go over the meat and potatoes of optimizing individual web pages for a localized keyword. In the past 7 posts we have discussed selecting keywords for a small business website, and now have mapped which keyword each page will carry.

Again, for this step I recommend using the excel document available for download here. This workbook will help keep all your optimization notes neatly organized. The take away is a list of specific changes that need completed in order to properly optimize your website. Below are a several elements of your website which can have a big impact on a pages ability to rank highly for a specific phrase.

#1 – NoIndex, NoArchive Tags: If the page you are optimizing includes a noindex tag, or noarchive tag make sure to note its removal, or if you are using a robots.txt document, or no-follow tags elsewhere on the website make sure they are no restricting access to the page. Most websites will not have to worry about these issues

#2 – Optimizing the Title Tag: Your page’s title tag will play a critical role in optimization. Title tags should be kept under 65 characters, usually leaving room for only a keyword and business name. The title tag should start with your keyword and be followed by your business name, and have a dash separating the two.

#3 – Content in Images or Flash: If the page includes a majority of its text (content) embedded in flash presentation or image make sure to specify which text and how it is to look, or be positioned on the page after it is removed from the image or flash. If you would like to keep the text in a flash presentation, or an image file the next best solution is to create a summary of the content toward the bottom of the page.

#4 – Optimizing the Description Tag: Description tags play a slightly less important role in optimization relative to the title tag. Unlike title tags, description tags allow for 165 characters. Like the title tag, the keyword should be positioned first followed by a short description of the page’s topic.

#5 – Adding More Content (Discussed In The Next Post): Generally, a page should have at least 3-4 paragraphs discussing it’s topic. The content should include the page’s keyword 2-3 times in its entirety.

# 6 – Images & Galleries: When a page includes images that add rich appeal and are not the logo (or header used across several or all pages) they can be optimized for keyword placement. Each image should incorporate the page’s keyword within it’s filename and alternative text.

# 7 Headings: Technically we are talking about a CSS class attribute called h1, h2 and h3 tags. Headings are simply bold and large text to title (or head) paragraphs of content. By including keywords in h1, h2, or h3 headings you can improve a page’s level of optimization.

**Only If Building A New Site or Creating New Pages**
URL Names: This element of a page will have a significant impact on keyword rankings. Including keywords in the web address will clearly signal to search engines the web page is in fact about the topic it claims to be in the title tag, description tag and content.

This step will take some time, but the end result is a near complete blueprint for a well optimized website. Your excel document will make it much easier to complete optimization changes to the website. In final two posts I will touch on how to best optimize all your website content, and how to alter site-wide elements of your website for local keyword optimization.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Connecting a Small Business Website with Localized Keywords

jeff — Sat, 12 Jun 2010 15:00:15 +0000

This post is part 7 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

This post will go over a number of tips when determining which pages will be chosen for keyword optimization. If you have been following along by now you should have a list of keywords that you would like to integrate into your website, also if your homework is done from the last post you should have created a complete list of all the pages on your website. Don’t start the steps in this post without it.

If you have used the excel document offered for download, take a look at column C. This will be the column to mark which keywords pages will be optimized. By now you should have identified one primary keyword for homepage optimization. Mark this down in column C.

In terms of all the other pages, it’s difficult to perfectly articulate how to align keywords with pages. The problem being that every website is different, with its own unique set of pages. For keywords describing alternative locations multiple locations, or different ways to describe a location, it’s best to position these words on the Contact Us, About Us, or Directions Pages. It may be necessary for some businesses with many locations to create new pages for each location keyword. The rule of thumb being one keyword for each location. (If making new pages is easy, create a new page for each location).

If a keyword is going to be used to describe another aspect of a particular service or product your company provides, intuitively it’s best to keep that keyword on the product or services page that is the most closely related to the keyword. For instance, if a site’s main keyword phrase is “Pittsburgh Landscape Design,” but the company also provides mulch delivery the best alternative is to:

A) Place the keyword on a new page exclusively for mulch delivery
B) Place the keyword onto a page that describes alternative services the landscaping company provides.
C) Place the keyword on a page that describes all of the services offered.

Chances are after you have assigned most of your keywords to pages there will still be a number of pages without a designated keyword. Its best to at minimum perform some light optimization on these pages. For now mark all the left over pages with a “*” to note that they will be optimized to support the homepage keyword. This will be discussed post 10.

Using the homepage keyword elsewhere on a website is known as the halo effect (illustration here). The logic is that the more pages search engines see based around your homepage keyword the better the chance they will rank your site higher for that keyword.

Here is an example. If I have a website with the homepage keyword marked “Gym Pittsburgh,” I will want to integrate this keyword into other pages. For instance, on an hour’s page I would change the title tag to , “Hours – Gym Pittsburgh,” or possibly “Hours – PGH Super Gym – Gym Pittsburgh.” In the coming post I will cover title tag optimization, but for now simply mark the left over pages with an “*” and the main website keyword after.

Tune in next time for tips on how to create instructions, and individually optimize each page on your website.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

The Importance of Mapping Website Pages for Local Optimization

jeff — Wed, 09 Jun 2010 15:00:15 +0000

This post is part 6 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

Welcome back for another post, for those who have been following along and for those who have not this is a great place to jump on board. In this post I will go over the importance of mapping your website in order to prepare for local optimization.

To this point we have selected a grouping of keywords for optimization, but have paid little attention to actually making changes to a website. That is not the case now, to begin preparing for optimization we need to create a list of all the pages on your website.

We will then use this list to guide us through auditing each page for search engine friendliness and during the audit prepare notes for integration of the newly selected keywords (posts 2-5).

Creating A Website Map

As a helpful material I recommend downloading this workbook which will act as your guide for auditing your website.

In the workbook you’ll notice two columns, Column A “Page Description” and B “Web Address.” Column A is where you will describe what the page actually is. In Column B, you will enter the corresponding web address (URL) for each page. Notice the examples.

Now start going through your entire website and list every single page you can find. Make sure to look high and low. Sometimes it will be help to start from your homepage and take multiple paths through different subpages in order to find every page. Remember, typically most websites have a lot of subpages. Be persistent and double check your work.

While this step is tedious, it will pay off in the long run. This list of pages can be used to create a sitemap, and also is very helpful for keep tabs on your keyword ranking performance. Its also will make for an easy material to follow if you are hiring a web developer to make changes to your website.

The next post will go over how to match the keywords selected for optimization and pages on your website.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Measuring Local Search Results Competition

jeff — Sun, 06 Jun 2010 16:00:34 +0000

This post is part 5 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

Here we will touch on how to use a number of metrics in order to finalize local keyword selection for your website. During the last few posts I have reviewed how to generate keyword ideas, and sort them by traffic volume using Google’s Keyword Research Tool.

If you have been following the post series we want narrow our list down to a handful of phrases and then pin-point the best keyword phrase to target.

Remember, the goal is to choose a phrase for optimization of your homepage and the entire website, at the same time setting aside a few additional keywords that will drive relevant traffic as they support your businesses’ alternative locations, or specific products and services.

To gauge the best keyword for homepage optimization we will take a closer look at the level of competition surrounding each word in your short list. The intent is to measure the ratio of traffic potential to competition. Think of this like trying to avoid a traffic jam. Ultimately, you want to find the quickest possible path to your destination (lots of visitors to your website) while avoiding time consuming battles over top positions (spending time performing extra work for a top position).

Steps for Evaluating Keyword Competition

To narrow down our list, we need to select a few keywords that would do a good job of representing your entire website. These selections should accurately embody your business’s location and entire line of products, or services.

Set aside a list of these types of keywords now and use the tips below to evaluate the competition. To start examining the level of competition, open http://google.com and type in your first phrase.

Paid Results: Paid results are the listings that show up on the right and top of a search engine results page. Also known as PPC (Pay Per Click Ads). If your keyword has a lot of paid results this means that the searchers will have more options to click on rather than your organic listing. It also indicates there may be more competition for organic rankings. In other words, the more ads, the more difficulty. On the contrary, a positive outlook is this. Because advertisers are spending money for this keyword one can assume it is profitable to rank highly for that keyword. While the competition may be higher, the certainty of an increase in business is present.
Competition Level In Top Ten Results: Probably the biggest factor limiting your ability to move into a top organic position are the number of other sites also targeting your keyword. To rate a keyword’s level of competition, look at the listings and count how many times the same (or similar) keyword you’re searching for is mentioned in the top page’s listing title.
Map Listings: By now you may have noticed Google is placing map listings within the results for many of your keyword phrases. This is going to benefit if you if your able to perform well in map listings, however it can take away organic ranking clicks. The end objective will be to hold a map listing along with a top organic listing.
Recommended Phrase:Google, Bing & Yahoo almost always provide searchers with recommended phrases while they type in a keyword. These are the words that show up as you type in whatever it is your searching for in the search box. If your phrases are not recommended before you finish typing them this is bad, because it will reduce the likelihood someone else will type your keyword before selecting a recommended keyword.

With this step it’s important to use your discretion. There is not a universal rule of thumb for making a finalized keyword list. However, rest assured you have examined all the angles. The next post will cover how to make a website map in preparation for optimizing your website for the newly selected keywords.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Tips for Using Google’s Keyword Research Tool in a Local Context

jeff — Thu, 03 Jun 2010 15:00:30 +0000

This post is part 4 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

If you have been following along, up to this point we have generated a big list of keyword developed from brainstorming. Now the objective is to grade these keywords and any new words found along the way by traffic volume.

To do this, I recommend using Google’s Keyword Research Tool. This tool will provide a general idea for the search frequency of terms (how popular a keyword is). The numbers provided by the tool should not be used as an exact measurement, but as trending tool to divide lower traffic phrases from higher traffic phrases.

Using The Tool

Google’s Keyword Research tool is located here https://adwords.google.com/select/KeywordToolExternal. It will provide the average monthly searches for each term on the draft list created from the previous post. To get started, copy and paste your entire keyword list into the box labeled “Enter one keyword or phrase per line.” Select “Use Synonyms,” and then answer the captcha and hit “Get Keyword Ideas.”

Your list should be returned with the corresponding traffic estimates. You want to look at the estimates that are under the “Global” column. If no traffic estimates are available take a look at the section of suggested keywords, and see if any of those are accurate.

It is not uncommon for Google to return localized keywords with estimate labeled NA. Don’t be alarmed this post will help you troubleshoot keyword selection without traffic estimates.

The best way to master the tool is to spend a little time with it, and get creative with your keyword combinations. Here are some rules of thumb for using the tool.

Rules of Thumb for Keyword Research Tools

Understanding The Estimates: I tend to take these traffic estimates as a trend and not as an absolute number. My rule of thumb is that you can conservatively put these estimates at half their value. And while it’s likely that if you rank #1 for a phrase you’ll receive traffic, it doesn’t always happen. Sometimes the best way to understand a keyword’s traffic level is by test driving a number one position with a PPC campaign.
Adding Google Suggested Phrases To Your List: If you scroll all the way down the list of keywords, you’ll see there is another table with a list of very broad phrases. The list may help spark more recommendations for keywords. For example, when if I am running searches for gym related keywords, the suggested phrases may recommend “health clubs.” Checkout the suggested phrases for new terminology regarding products and services, or different ways to describe a location.
The Importance of Keyword Order: The order of words within a phrase will play a major role in making your final keyword selection. Take a look at the results for “Pittsburgh Gyms,” notice “Gym Pittsburgh” receives more traffic than “Pittsburgh Gyms” (at least I hope this is still the case). Plurals, and small variances like the use of the word “in” or state abbreviations makes an impact on traffic potential, especially locally.
When Traffic Estimates Are Not Available:Don’t be alarmed if Google is not returning traffic estimates. Local searches tend to be very specific. If no estimates are returned try using the tool to find out which of your product or service keywords are searched the most. Then do the same for the location keywords. For instance, if “Bethel Park Mulch Delivery” does not have a search estimate, start by finding out what keyword related to mulch is searched the most, then find out what locations around your area are searched the most. Combining the data can help determine the best keywords.

Conclusions & Last Step

This step is one part analytical thinking and one part creativity. To get better results mix and match your keyword combinations until you have exhausted your brainstorm list.

After you have done so review the newly formed list with traffic estimates and compile a short list of several phrases that have traffic volume and represent your business location (and products or services). This list will be used in the next post where we will evaluate the competition for a top ranking.

Previous Posts

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

How to Draft a List of Local Keywords for a Small Business

jeff — Mon, 31 May 2010 15:00:40 +0000

This post is part 3 of a 10 post series on local website optimization and keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

The previous post outlined 3 rules of thumb for local based keyword research. Now it is time to draft a list of keywords. This is best started by asking yourself (and others) a series of questions.

Each of these questions will result in answers that will make up your initial keyword list, and keep your research accounted for. It might help to write down the answers to each of the four questions in columns (use excel).

What Areas Does My Business Serve?

Because we know that it’s better to target searchers from specific areas and not target broad searchers let’s first create a list of regions that your business serves.

Keep in mind, your business might service multiple regions. For example, possibly your business is located between two townships, or in a twin city. In that case, two separate phrases may be searched to find you. Maybe your business is located in a small part of a city, but also could serve the entire city, this would create a need to describe your location in two different manners. Maybe your business only serves a very small portion of a larger city, this might require you to be very savvy on how locals describe where they live.

Take for example a small gym http://ssironworksgym.com. The gym is located in the city of Pittsburgh, but more specifically it’s located in the Southside neighborhood of the city. Therefore, the location can be described in two different ways; one Pittsburgh, and more granularly the Southside. Generally speaking if I can attract visitors from the Southside I will have the best chance at increasing business, possibly folks using searching Pittsburgh are looking downtown, or will refine their search later for a smaller area.

How Would People Describe What My Business Offers?

The level of difficulty involved with this question is relative to what it is your business offers. For instance, if I own lawn care business and offer grass cutting, landscape design, and mulch delivery, people might describe what my business does in a number of different ways.

The ambition of this list is to write down as many keywords as possible that might describe what it is that your business provides. While doing this step pay close attention toward finding keywords that broadly define all of your services. As in the example above “Pittsburgh Landscaping Company.”

How Are People Finding My Website Now?

If your website uses analytics to record how visitors arrive bring that information up now. Most analytics programs will tell you how people are using search engines to find your site. Specifically, the analytics program will tell you exactly what phrases people are searching to find your website.

This information is going to offer up a lot of good intelligence. You’ll want to spend some time looking through the list of referring phrases and while doing so mark down the most popular phrases that do not include your business name. The objective is to attract new customers unaware of your business.

What Keywords Are My Competitors Using?

Another method to aid in creating a keyword list is to spy on your competitors. It’s actually pretty simple. All you need to do is look at their website’s title tags. This is the name of the page as presented in the very top bar of your web browser. For example the title of www.nhl.com is “NHL.com The National Hockey League.”

If you know your competitors’ website go straight to it and begin scanning through a couple of pages. Take special note of the homepage’s title tag. Here is how we know if your competitor is actively engaged in SEO. If every title tag on the website is the same, and does not include keywords outside of just the business name, generally speaking they have not done much to optimize the website. If you find competitor’s exhibit tendencies toward SEO mark what keywords they are using.

Conclusions

With the answers to our questions categorized, now it’s time to put together a complete first draft of the keyword list. Here we need to utilize the answers to the keyword questions and demonstrate some creativity.

Start by combining the location answers from the first question with the service and product answers from the second question. If you have analytics add those words to the final list, and if you took at look at the competition add those keywords to a final draft list as well.

Previous Posts

The next post of this series will discuss how to evaluate the traffic volume potential for this list of keywords using Google’s Keyword Research Tool. It will also cover how the tool will help spark ideas for new keywords.

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

The Elements of Keyword Research for Local Based Websites

jeff — Sat, 29 May 2010 04:42:20 +0000

This post is part 2 of a 10 post series on local website optimization and keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of page.

Here we will discuss some a few tips when beginning to consider what keywords a local website should choose for optimization.

The difficulty of keyword research varies directly upon the niche a website competes within. The more products, services and locations within a niche the more potential keywords can be used to describe a business.

Local websites have an advantage over larger sites in the sense they only compete locally, and therefore are only in competition with other local businesses for top keyword positions. Here are a few rules of thumb to live by when conducting localized keyword research:

Select a only few keywords to focus on when starting optimization. The goal is to find one or two keywords that will represent your entire website and draw customers. The more keywords a SEO strategy pursues the more work you will be creating, and in the short run it will be harder to see results from SEO. Take baby steps, and make the final list of keywords for optimization a short one.

Choose keywords based on the competition, keyword research tools, analytics, search results, and search engine recommended phrases. That is a lot to consider, but ultimately the keywords selected for optimization will create a SEO finish line and the only way to cross is by achieving top ranking. Take time to objectively examine several keywords in-depth before selecting a few for optimization. This can save a lot of resources in the future. Later posts will discuss exactly how to measure keyword challenges and potential.

Avoid optimizing for too broad of phrase, or locations that don’t make sense for your business. For instance, if I own a bike shop in Valencia, CA my business may not truly benefit by optimizing for “Los Angeles bike shops.” LA is simply too large, and someone searching within Valencia might not find the shop versus someone in LA not wanting to drive all the way to Valencia. Keep in mind, plenty of searchers are becoming more specific with location based search, meaning even if you operate in a less known neighborhood chances are strong someone is searching.

Previous Posts

Part 1 – 10 Steps to Select Local Keywords & Optimize a Local Website

The next post will discuss how to brainstorm a keyword list.

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.