Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

New Format for Expand2Web Training Classes

June 12, 2014

We’re changing up our class formats for the Expand2Web Experts Group, which I’m pretty excited about. Starting today, we’re doing two classes per week – one on Thursday evenings for 30 minutes, which will be a class like we do now where we cover a topic like building your business, creating websites, SEO, reputation management, [...]

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Take Customer Relationships to the Next Level with Custom CRM Software

April 21, 2014

In the business world, your customers are your bread and butter. Your customer base pays your salary, buys your equipment and keeps the wheels of your business turning. Because of this, customer relationship building should be a huge focus for every company, no matter what industry or niche you operate in. Improving your customer relationships [...]

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How to Craft an Informative Survey

January 26, 2014

Businesses commission surveys predominantly for two reasons – to build better client relations and to generate marketing results that can be used to develop, improve, or clarify issues about your product offering. And there is little debate that a survey is the best way to fulfill these tasks; it is imperative that the survey is [...]

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5 Simple Ways to Improve Your Marketing Strategy

January 18, 2014

These days, it is more important than ever to differentiate between marketing and advertising. You can’t simply run a few ads for your business and hope people will see them. You have to engage your customers in an ongoing process of building your reputation and brand identity. It’s just not enough anymore to depend solely [...]

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How To Improve Conversion Rates For Contact Forms & Opt-in Forms

January 16, 2014

Contact forms and opt-in forms are important tools for any business with an online presence. Basically you want to make it as easy as possible for potential customers to reach you, ask a question, or sign up for your newsletter. But when was the last time you analyzed your contact form or opt-in form conversion [...]

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4 Old-School Marketing Approaches that Still Work

January 11, 2014

Even though the headlines and media continually remind everyone that we are living in a modern age of rapid information dissemination through advanced technology, some old-school marketing techniques still work. Below are several traditional marketing methods that remain useful today. Cold Calling Door-to-door salespeople once roamed the streets, peddling everything from shoes to brushes to [...]

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How to Get the Most Out of Your Product Listing Ads Campaign

January 9, 2014

Google Shopping and the corresponding Product Listing Ads (PLAs) on Google’s result page are generating amazing results. More specifically: Google Shopping gets most merchants better conversion rates and a lower CPA than other comparison shopping sites. If you have a webshop and still doing text ads only, you should try this channel out as well. [...]

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What is Bitcoin?

December 20, 2013

I had never heard the word ‘bitcoin’ until just last month, when I read a story about a poor guy who threw out his computer hard drive that housed a virtual wallet filled with $9 million worth of bitcoin. Unfortunately, the hard drive is nearly impossible to find in the landfill…quite the hard lesson to [...]

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What Every Freelancer Must Know – How To Create A Positive Cash Flow Cycle

December 4, 2013

If you are a freelancer, you’ve probably seen this movie before: six weeks after getting the go-ahead on a promising new project, you are still waiting to be paid for your work. Your customer is happy with what you did, but for some reason they haven’t paid you yet. You’ve sent invoices and follow up [...]

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5 Ways Your Logo Can Get Your Business Noticed

November 21, 2013

If you want your business to stand out from your competitors, you need to make bold moves to get noticed. One of the best ways to get good advertising is to create a stunning logo for your company. Once you have a great logo, you have to use it in smart ways to make it [...]

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