From the category archives:

Small Business Marketing

Google Offering Enhanced Business Center Listings

February 1, 2010

I was tweaking some local business center listings for my clients in Google when I saw this new option today:
Enhance your listing for $25 per month.

When you click on it, you’ll notice that you can feature different elements of your profile such as videos, photos, directions, coupons, or your website!

When you choose one it gives [...]

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Internet Search Grows 46% In 2009

January 25, 2010

According to Comscore, there were 131 billion searches conducted by people age 15 or older from home and work locations in December 2009. This represents 46% year over year growth compared to December 2008.
That’s 4 Billion searches per day, 175 Million searches per hour, 29 Million per minute!

What an amazing opportunity. People are moving [...]

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Merry Christmas!

December 25, 2009
Merry Christmas!

Merry Christmas to all my friends and readers at Expand2Web!
I’ve really enjoyed meeting you over the past year, and look forward to a lot more in 2010.

We’re enjoying a great day with family and friends, celebrating Christmas. I hope you are too!
p.s. My kids really enjoyed tracking Santa’s progress last night with NORAD tracks Santa. [...]

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The Design Imperative

December 20, 2009

I started my own business two years ago. Believe me, starting a business is a serious learning experience. You learn a lot about yourself, about others, and about how the world works.
The more I learn about running a business, the more I realize that every product or service is a commodity. The rapid pace of [...]

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WordPress Website vs Blog – What is the Difference?

October 10, 2009

I was talking with one of my clients the other day, a small business owner (Chiropractor) and he was trying to get his head around the whole WordPress as a website concept.
I was explaining to him that on a blog, the first page you see is typically a list of all the latest blog [...]

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Getting Started on the Web

September 25, 2009
San Jose Optometrist Dr. Tarryn Ngo

I recently received this nice letter from a new client that I just started working with. She actually did most of the work herself! I love getting to know local business owners, and getting nice thank-yous like this too.
My business has always been based on personal referrals. Being an optometrist in San Jose it [...]

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Twitter Provides Guide for Business Owners

July 23, 2009
Twitter

Twitter has a page now for business owners called Twitter 101. This page provides a nice, easy to follow description of what Twitter is and how to use it for your business.
The guide covers topics like:

How do businesses use Twitter?
How to get started with Twitter
Learn the lingo (following, retweets, DMs, etc.)
Best practices
Some case studies [...]

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Yelp Tips for Business Owners: Claim Your Profile and Engage

June 27, 2009
Yelp Logo

Yelp is “focused on the reviewing experience” and started off by fostering a community of highly engaged users who write reviews about restaurants, dentists, and other types of local establishments. They tap into the “vocal minority” to provide content for the rest of us.
Business owners can benefit from these reviews – if they gain a [...]

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Google Voice – An Opportunity for Small Business Owners

June 25, 2009
Google Voice Logo

If you have an offline business, the primary goal of your website is probably to attract new local customers to your door. But how do you track the effectiveness of your website?
Sure you can track the number of visitors to your website with free tools like Google Analytics and the new Google LBC Reporting Dashboard, [...]

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Small Business Website shoots to top of Local Search Results

June 14, 2009
KeyLargoFitness Thumbnail

How one small business owner used WordPress and Thesis to outrank big advertisers in her local area
Melanie, the owner of the KeyLargo Fitness and Tanning club in Columbia, MO already had a website, but it was not bringing her any new customers. It was simply acting as an online brochure. She was having trouble updating [...]

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