Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

5 Ways to Effectively Boost Your Internet Business

January 30, 2012

Whether you are just starting up, or have been spinning your wheels at an Internet Marketing business for a while now, it might be in your best interest to read the information that I am about to share with you. I have been working at my affiliate marketing business since 1999 and have implemented the [...]

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Don’t Quit While You’re Ahead: Keep Producing Quality Content

January 23, 2012

Imagine a new company working hard to build its business and client base. This company plans out each message it is going to make public, evaluating whether each one fulfills its purpose in driving the company forward. As it gains customers and momentum, suddenly the business shifts to taking care of existing customers. The company [...]

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Trending: Shifts in Culture and Tech

January 17, 2012

The world of business is always changing, particularly for businesses that market themselves directly to consumers. In the coming year we’ll see some old trends gain more steam while new trends pop up to revolutionize the world of online commerce. Below are five trends you can use to take advantage of shifts in consumer culture [...]

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When Business Blogging Becomes a Business Burden

January 11, 2012

As Internet usage continues to evolve at lightning speed, it may be hard to remember the time when maintaining a website and an up-to-date “web presence” was enough for a small business owner to stay relevant and reachable. These days if you want your website to even be seen and visited repeatedly, then it likely [...]

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SOPA Business Schedule

January 10, 2012

The Stop Online Piracy Act (SOPA) could spell doom for the Internet – or at least the current state of the Internet in the United States. Businesses large or small will be adversely affected by the proposed federal legislation that could hold them legally accountable for copyright violations made by websites they link to or [...]

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Meet Expand2Web Expert: Julie Larson

January 9, 2012

Our Expand2Web Expert group is a membership group which offers ongoing training and support for web consultants who work with small business owners. This is the seventh installment of a series of member profiles to showcase exactly what you can do when you put your knowledge and training into action. Julie’s love of the internet [...]

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Syndicating Your PowerPoint Marketing Video

January 6, 2012

This is Part 7 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first six installments: Part 1, How To Design Powerpoint Slides for Videos Part 2, How To Choose a Topic for Your Marketing Videos. Part 3, Adding Animation to Powerpoint Slides Part 4, Choosing [...]

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Decreasing Amounts of Spam is Good News for Small Business Marketers

January 4, 2012

According to recent findings by Symantec, we’ve experienced a dramatic decline in the amount of email spam sent worldwide since August. Some 200 billion spam emails were sent every day in August, dwindling to 50 billion daily in December. Spam has long been the bane of legitimate email marketing firms, confusing users and making them [...]

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How to Film PowerPoint Slides Using Jing vs Camtasia

January 3, 2012

This is Part 6 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first five installments: Part 1, How To Design Powerpoint Slides for Videos Part 2, How To Choose a Topic for Your Marketing Videos. Part 3, Adding Animation to Powerpoint Slides Part 4, Choosing [...]

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Mobile Commerce is On FIRE

January 2, 2012

Here are some interesting stats about mobile commerce trends from a study conducted in 2011: iPhone and iPad account for 92% of mobile purchases Average purchase price is $123 (vs $87 for purchasers who shop from desktop PCs) Shopping from mobile users has doubled from 1.87% to 3.87% in the past nine months! Is your [...]

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