Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

7 Marketing Mistakes that Make You Look Dumb

May 23, 2013

As a marketer, you need to speak to my emotions to convince me to buy your product or offer. No matter how great the product is, if I as the customer do not see how it will benefit me, then you are screaming to a deaf man. Here are 7 marketing mistakes that make you [...]

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Why Small Business Can’t Ignore Direct Mail Marketing

May 21, 2013

Many small business owners immediately think emails, online ads and social media when conceptualizing marketing campaigns. Failure to consider direct-mail marketing is undoubtedly doing a disservice to your business. According to Business2Community, direct mail boasts a 65 percent conversion rate. That is second only to email marketing, and blows online advertising and social media out [...]

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Marketing Case Study: How Weight Watchers Dominated the Weight Loss Industry

May 13, 2013

Do you have an online business? Are you looking to build a successful one? You have a lot to learn from WeightWatcers.com, a company that has perfectly marketed itself in the gigantic global weight management industry. When it comes to clever marketing that steps in at the right time and takes advantage of a huge [...]

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Business Engagement Through Social Media

April 19, 2013

The relationship between social media marketing and small businesses has moved beyond infancy. You cannot measure customer engagement and experience by counting the amount of likes and tweets. Facebook and Twitter are valuable regarding interaction but not utilized to maximum capacity. By following these simple tips you can use social media to connect to your customers and [...]

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Meet Expand2Web Expert: CJ Hallock

April 17, 2013

Our Expand2Web Expert group is a membership group which offers ongoing training and support for web consultants who work with small business owners. This series of member profiles showcases exactly what you can do when you put your knowledge and training into action. CJ Hallock is an expert at using social media along with web [...]

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B2B Made Easy: 5 Tips to Simplify Business-to-Business Deals

March 13, 2013

Shorthand for business-to-business marketing, B2B is a strategy that is quite self-explanatory. Basically, it is the exchange of goods between entrepreneurs in order for each of them to produce their deliverables and distribute them on time. One example of a B2B relationship is that which exists between a manufacturer, suppliers, and wholesale distributors. Essentially, all [...]

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Guest Blogging Tips and Infographic

March 11, 2013

You’ve heard us say time and again that blogging is important for your business because the more you update your blog, the more often people will visit your website. Not only do you hope to convert those visitors into paying customers but they should leave your site knowing that you are THE expert in your [...]

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A Simple Trick to Getting Paid More as a Consultant

February 15, 2013

Yesterday a prospective client with a $10k a month PPC campaign wanted to haggle our fee. For us folks in the industry, we know that a 15% fee is not unreasonable here. This lady’s brother was trying to do the campaign, and it had critical flaws. So I said, “Okay, of the $10k you are [...]

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Is Your Business Ready For Local And Mobile Search?

January 23, 2013

As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge. With almost 40 percent of Google searches [...]

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Mobile Marketing Advice for Small Businesses

January 4, 2013

According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones. Because of these ever-growing numbers, more and more businesses are beginning to see [...]

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