Podcast Series

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Made to Stick – Video Book Review

September 10, 2011
Made to Stick book review

This book turned on many light bulbs for me. You could probably see a whole Christmas tree of lights over my head as I was reading it. Made to Stick – Why Some Ideas Survive and Others Die is probably my favorite business book right now. The authors, Chip Heath and Dan Heath are brothers [...]

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The Innovation Secrets of Steve Jobs – Video Book Review

August 25, 2011
The Innovation Secrets of Steve Jobs Book Review

I love to read. One book that has had a big impact on my life and my business is The Innovation Secrets of Steve Jobs by Carmine Gallo Carmine Gallo is a communications coach who has been studying Apple and Steve Jobs for years. In this book, he did a particularly good job of studying [...]

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Online Video Tips for Small Business and Affiliate Marketing

July 6, 2011

This time someone interviews me. A friend of mine – Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast. In the interview we shared some interesting [...]

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Take Your Learning On the Go with the Expand2Web Podcast

June 10, 2011

With the weather turning nice you shouldn’t have to be trapped at your computer all day long, missing out on the fresh air. The best thing about podcasts is they’re portable and you can take your learning with you. For example, I like to listen to podcasts while I’m driving, or while I’m working out. [...]

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Small Business Marketing Interview with John Jantsch of Duct Tape Marketing

February 28, 2011
John Jantsch Photo

My next guest is John Jantsch from Duct Tape Marketing. You’ve probably heard of John before – not only does he run the popular Duct Tape Marketing Blog, he’s also published two very successful books: Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide and The Referral Engine: Teaching Your Business to Market [...]

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Affiliate Marketing Interview with James Martell

September 30, 2010
James Martell

My guest this week is James Martell, one of the TOP experts on affiliate marketing. I met James for the first time at Ken McCarthy’s System Seminar two years ago, and he went out of his way to help me with some specific advice on my blog and affiliate efforts. Since then, I’ve taken James [...]

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Facebook Advertising Interview with Dennis Yu of BlitzLocal

September 17, 2010
Dennis Yu photo

Are you advertising on Facebook? If not, you might be missing out on a huge opportunity. In this interview with Dennis Yu, CEO of BlitzLocal, you will learn some killer tips for advertising your business on Facebook. Dennis is one of the leading experts on Facebook advertising and manages campaigns for large chains and small [...]

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Hyperlocal Blogging Interview with Matt McGee from HyperLocalBlogger.com

September 11, 2010
Matt McGee of HyperLocalBlogger.com

What is Hyperlocal blogging? How can it help your business? Matt McGee is my guest this week. Matt writes the popular Small Business Search Marketing blog, and recently created HyperlocalBlogger.com to help small businesses and bloggers learn about local blogging. He is a regular speaker at search marketing conferences across the country, is a U2 [...]

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Local Search (SEO) Interview with Will Scott from SearchInfluence

September 3, 2010
Will Scott - SearchInfluence

How should a small business get started online? What is the best way to rank for searches in your local area? How could you be using Facebook to get more customers to your business? My guest in this interview, Will Scott, answers these questions and shares some great tips as well. Will is President of [...]

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Local Search Optimization (SEO) Interview with Dev Basu

August 16, 2010
Toronto SEO Dev Basu

This week’s local search interview is with Dev Basu, an SEO expert based in Toronto Canada. Dev is the founder of PoweredBySearch, an Internet Marketing agency that provides Internet Marketing solutions geared towards lead generation and conversion for clients located throughout Canada and the United States. He also wrote the excellent Guide to Learning Local [...]

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