Mobile

Is Now the Right Time to Get Ready for Mobile Commerce?

April 11, 2013

For everyone in the retail trade, whether online or from a traditional storefront, the last decade has been an avalanche of innovations in how commerce is conducted. The Internet was the instrument of change and software programmers and designers wasted no time panning for gold in the multitude of opportunities flowing by in these oceans [...]

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Send Mobile Appointment Reminders to Increase Revenue

March 7, 2013

What do doctors, auto-mechanics, and beauticians all have in common? (No, this isn’t some old-timey joke). They all rely on appointments with their clients to run an effective, efficient business. More to the point, they all lose money from chronic “no-shows”, missed appointments. No-shows waste resources, time, and, most importantly, money. This isn’t news: businesses [...]

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Mobile Marketing Advice for Small Businesses

January 4, 2013

According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones. Because of these ever-growing numbers, more and more businesses are beginning to see [...]

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Google Maps App for iPhone is Here – First Impressions (Video)

December 13, 2012

Earlier this year, when Apple released the iPhone 5 and iOS 6 they kicked Google Maps out as the default mapping app, and replaced it with their own called “Apple Maps”. (See: What iPhone 5 and iOS 6 Means for Small Businesses and Local Search.) But Apple Maps wasn’t up to snuff and was widely [...]

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Mobile Monitoring Applications and Their Impact on Small Businesses

October 19, 2012

Mobile phones can do so much more than just make and receive phone calls. The technological advancements and the sophistication in mobile technology have enabled mobile users to apply these multi-functional benefits to their business. Even small businesses that equip their employees with lower-priced smartphones can improve their productivity and boost profits. Effective communication between [...]

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Mobile First – Interview Excerpt from Mobile Beyond Podcast

October 9, 2012

Brian Prows from MobileBeyond.com interviewed me a few weeks ago about the trend to mobile devices and why small businesses need a mobile solution. Click here to read the complete transcript. We talked about many aspects of small business marketing in the podcast, but in case you don’t have time to listen to the interview, [...]

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Slaying the Fiery Hydra of Mobile Engagement: A Beginner’s Guide

September 24, 2012

Welcome to the age of pre-shopping. Consumers are no longer simply buying products and trying them out to see if they’re essentially good or bad. The digital age as we know it has bred an entirely different kind of consumer. Today’s consumers aren’t even willing to take that first risk. They research and research until [...]

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Make Money by Creating iPhone Apps

June 29, 2012

On July 11, 2008 the Apple App Store had just 500 available apps. Today, over 700,000 apps are available for download. Although it’s much harder to get your app noticed today than it was just a few years ago, you can still make money with apps, provided you take these three things into account. Find [...]

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Mobile Marketing Beyond Google Places

May 3, 2012

Marketing and promoting a small business is an essential element to success. Yet often small business owners are so swamped running their business that marketing their business never happens. Marketing is vital to the success of any business and setting up marketing priorities helps to start the marketing ball rolling. Put Mobile Marketing at the [...]

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Explaining Siri – Visually

February 20, 2012

I used Siri as a “justification” for upgrading to the iPhone 4S. I rationalized it by saying, “hey, I need to stay ahead of the curve and understand these things so I can write about them!” Well, Siri impressed me almost immediately. Even though you can tell it is still in “beta”, it is truly [...]

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