Local Search Marketing and Local SEO

Local Search Engine Optimization (SEO) and Search Marketing Related Blog Posts on Expand2Web

How To Get The Biggest Bang Out Of Your Guest Content Backlinks

August 17, 2011

Congratulations you’ve just got your first piece of guest content published on a quality website. It involved a little more work and maybe even a little more time than posting to those worthless article directories. But you fully understand the value that Google places on backlinks that come from quality websites. So what you do [...]

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Avoid “Black Hat” SEO Tactics to Retain Search Engine Rank

July 26, 2011

It is well known that Google employs some of best computer engineers that this planet has to offer. They are all working around the clock to make sure that the best possible content ends up at the top of SERPs. This proves to be quite the challenge for them as they are constantly waging a [...]

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The Five Deadly Signs of Article Marketing

July 13, 2011

What’s So Deadly About Article Marketing? We should begin by defining what article marketing is and what it is supposed to do. Matt Cutts, who happens to be the head of Google’s Webspam, knows exactly what article marketing is. “… you’re writing an article and you try to include a link at the bottom and [...]

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Small Business Success Story: Carol’s Salon

June 13, 2011

If you’re still doubting that you need to optimize your business website for local search traffic, let me share part of an email I recently received from Jordan S: “I am writing to tell you that local search optimization has changed my family’s lifestyle. Our salon went from a hobby business to a income producing [...]

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Local Search Ranking Factors 2011 – The Video

June 3, 2011
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Each year, David Mihm pulls together a group of local search experts and creates a truly valuable resource – the Local Search Ranking Factors report. This report is a wealth of information on how local search ranking works. Each contributor ranks the various factors based on their real-world experience working with clients. My favorite part [...]

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Server Status Code Infographic for SEOs

June 3, 2011
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SEOMoz published this nifty Infographic describing HTTP server status codes. These are the codes that your web server returns when someone requests a page from your website. Why are these important? When you are moving a website, it is important to take an inventory of your pages and ensure that they are redirected properly to [...]

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What’s Involved in Having an Article Written

May 25, 2011

Thanks to Google’s recent changes to their algorithm, the need for fresh content has become absolutely necessary for any business wanting to maintain or improve their search engine rankings. Articles for blogs, newsletters, and directories are key components of this fresh content. While most business owners with websites understand this reality, some are at a [...]

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Social Media to Take Root in Search Algorithms

May 19, 2011
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This month the MIT Technology Review Magazine released what it describes as the Top Ten Emerging Technologies that will impact everyone’s daily life. The magazine profiles all walks of technology and science. What was number one, you ask? Social Indexing! What is social indexing? It is the concept of compressing data from networks like Twitter [...]

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Quality Content Begins with a Good Plan

May 17, 2011
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This is a guest post from Julie Trade-Levitch, President of SourDough Communications. Julie has over 15 years of experience in copywriting and helping businesses put together marketing and communications plans that get results. There has been a lot of online chatter lately about Google’s recent updates to its algorithm. Referred to as the “Farmer Update” [...]

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The New Bing Business Portal And What It Means To Your Local Business

April 11, 2011
Bing Business Portal logo

Today Bing launched the Bing Business Portal, replacing the Bing Local Listing Center. And WOW, what a difference! The new Bing Business Portal comes with a ton of new capabilities that weren’t present in the previous one. I went through and claimed a few businesses and found the phone verification process to be very smooth [...]

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