Local Search Marketing and Local SEO

Local Search Engine Optimization (SEO) and Search Marketing Related Blog Posts on Expand2Web

How Siri is Changing Local Search

November 20, 2011

I‘ve only had my iPhone 4s for a couple of days, but already one thing is obvious to me: Siri is changing the way I search for local goods and services. A LOT. Siri is the personal assistant that comes with iPhone. You interact with Siri by talking to her, and she can help you [...]

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Don’t Rely On Your Organic Listing

November 6, 2011

Do you own and operate a well optimized website that has aged and has a pretty spot up at the top of a search engine results page for numerous targeted keywords? If so, congratulations, because that is quite a feat. Some website owners can spend years trying to get their site to rank on page [...]

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Castle Builder vs Bird Walk Innovation

October 4, 2011

I was just reading this interview about innovation with Marissa Mayer, Google VP Local and Mobile, where she brought up two methods for innovation that I hadn’t heard of before. Marissa mentions two types of innovation in the interview: “Castle Builder” innovation – work under a shroud of secrecy and launch a new product with [...]

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Protecting Your Image Through Online Reputation Management

September 1, 2011

Your brand is what drives customer perception. When you think of Mercedes, do you think of economy or quality? Or, how about Apple, do you think of a pack leader or a follower? Your brand is what gives your products or services an identity, and without proactively managing your brand image, your sales can easily [...]

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Why Local SEO Does Not End with Google Places

August 23, 2011

It is not a secret that recently the usage of paper yellow pages has decreased, while the IYPs (Internet Yellow Pages) traffic increases daily. Having a strong Internet marketing strategy is now a must for the survival of every small- or medium-sized business. Google Places is becoming one of the most important parts of this [...]

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How To Get The Biggest Bang Out Of Your Guest Content Backlinks

August 17, 2011

Congratulations you’ve just got your first piece of guest content published on a quality website. It involved a little more work and maybe even a little more time than posting to those worthless article directories. But you fully understand the value that Google places on backlinks that come from quality websites. So what you do [...]

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Avoid “Black Hat” SEO Tactics to Retain Search Engine Rank

July 26, 2011

It is well known that Google employs some of best computer engineers that this planet has to offer. They are all working around the clock to make sure that the best possible content ends up at the top of SERPs. This proves to be quite the challenge for them as they are constantly waging a [...]

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The Five Deadly Signs of Article Marketing

July 13, 2011

What’s So Deadly About Article Marketing? We should begin by defining what article marketing is and what it is supposed to do. Matt Cutts, who happens to be the head of Google’s Webspam, knows exactly what article marketing is. “… you’re writing an article and you try to include a link at the bottom and [...]

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Small Business Success Story: Carol’s Salon

June 13, 2011

If you’re still doubting that you need to optimize your business website for local search traffic, let me share part of an email I recently received from Jordan S: “I am writing to tell you that local search optimization has changed my family’s lifestyle. Our salon went from a hobby business to a income producing [...]

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Local Search Ranking Factors 2011 – The Video

June 3, 2011
Local Search Ranking Factors thumbnail

Each year, David Mihm pulls together a group of local search experts and creates a truly valuable resource – the Local Search Ranking Factors report. This report is a wealth of information on how local search ranking works. Each contributor ranks the various factors based on their real-world experience working with clients. My favorite part [...]

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