Local SEO

Local Search Optimization (SEO) Interview with Dev Basu

August 16, 2010
Toronto SEO Dev Basu

This week’s local search interview is with Dev Basu, an SEO expert based in Toronto Canada. Dev is the founder of PoweredBySearch, an Internet Marketing agency that provides Internet Marketing solutions geared towards lead generation and conversion for clients located throughout Canada and the United States. He also wrote the excellent Guide to Learning Local [...]

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WordPress Plugin to Show Your Online Reviews

July 21, 2010
Online Reviews Wordpress Plugin

Have you ever wanted to show off your online reviews on your website? If you are a small business, it’s a best practice for a few reasons: It makes it easy for your customers to leave you an online review It shows potential customers that you are transparent about your reviews and what your customers [...]

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Local Search Interview with Randy Hew

July 20, 2010
Randy Hew photo

Randy has been working with me and Thomas on Expand2Web for about a year now. He’s driving a lot of our business development and SEO efforts. One of the first things he did when we started working together was to take his wife’s business, North Valley Optometry and put it on the map – literally. [...]

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Local SEO Tips for Site-Wide Elements of a Website

June 22, 2010

This post is part 10 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. For this final post we will discuss how to optimize the footer, header and [...]

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Making Sure All Website Copy Supports Local SEO

June 18, 2010

This post is part 9 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. In the last post we covered how to audit many attributes of a web [...]

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Auditing Individual Website Pages for Local Search Optimization

June 15, 2010

This post is part 8 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. This post will go over the meat and potatoes of optimizing individual web pages [...]

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Connecting a Small Business Website with Localized Keywords

June 12, 2010

This post is part 7 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. This post will go over a number of tips when determining which pages will [...]

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The Importance of Mapping Website Pages for Local Optimization

June 9, 2010

This post is part 6 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. Welcome back for another post, for those who have been following along and for [...]

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Measuring Local Search Results Competition

June 6, 2010

This post is part 5 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. Here we will touch on how to use a number of metrics in order [...]

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Tips for Using Google’s Keyword Research Tool in a Local Context

June 3, 2010

This post is part 4 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page. If you have been following along, up to this point we have generated a [...]

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