From the category archives:

Local SEO

SEO Features in SmallBiz WordPress Theme

February 28, 2010
Thumbnail image for SEO Features in SmallBiz WordPress Theme

Local SEO features are built into the SmallBiz WordPress Theme to provide a solid foundation for great local search results.
Watch the video for a short tour:

I’ve worked with hundreds of small businesses to help them build a successful web presence, and designed this theme based on my experience working with them. We’re continuing to [...]

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Using Foursquare to Engage and Reward Customers

February 24, 2010
FourSquare

I was grabbing lunch at Plutos in Santana Row, and checked in with FourSquare. I’ve been checking in to most places I visit with FourSquare, Gowalla and Yelp just to see how these services are evolving and to get ideas for my clients.
When I checked in today, there was a green banner in the [...]

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Expand2Web Customer Featured on Google Blog!

February 21, 2010

As I mentioned on this blog before we are doing some testing of the new Google Enhanced Business Listings that were recently turned on in San Jose and Houston.
Well I’m excited to say that Google used one of our clients as an example on their Lat-Long blog!
North Valley Optometry is a San Jose Optometrist [...]

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Choose The Right Categories for Your Google LBC Listing

February 10, 2010

Getting your offline business into the Google “Lucky 7 Pack” depends on number of factors. One of the most important is the categories that you choose for your business.
When you claim or update your Google LBC listing you can choose up to 5 categories for your business.
Finding all the categories that apply to [...]

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What Google Buzz Means for Local Businesses

February 9, 2010
Google Buzz - what does it mean for local businesses?

Google launched an interesting new tool today – Google Buzz. Google Buzz is Google’s way to help you connect and engage with the people in your social circles.

Sort of like Facebook, but built right into Gmail. And it turns out there is a huge mobile and local component to it.
Using Buzz on [...]

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Google Offering Enhanced Business Center Listings

February 1, 2010

I was tweaking some local business center listings for my clients in Google when I saw this new option today:
Enhance your listing for $25 per month.

When you click on it, you’ll notice that you can feature different elements of your profile such as videos, photos, directions, coupons, or your website!

When you choose one it gives [...]

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How to Get Your Place Page URL in Google Maps

January 28, 2010

Last year Google introduced Place Page, which is an expanded profile for your small business in the Google Maps search results.
The nice thing about this profile, is that it has its own URL that you can copy and share. A lot of business owners ask me how to get the link to their Google [...]

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Internet Search Grows 46% In 2009

January 25, 2010

According to Comscore, there were 131 billion searches conducted by people age 15 or older from home and work locations in December 2009. This represents 46% year over year growth compared to December 2008.
That’s 4 Billion searches per day, 175 Million searches per hour, 29 Million per minute!

What an amazing opportunity. People are moving [...]

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How to Turn Off Google Customized Search Results for SEO

January 24, 2010

Google customizes the search results it shows you based on your past behavior. It looks at what you’ve searched for and what you’ve clicked on and delivers different results based on that.
If you are doing any search engine optimization (SEO) work for yourself or your clients, you need to turn these customizations off so you [...]

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What Did Google Searches Reveal in 2009?

January 10, 2010
Google Maps Search Result

The Google Blog runs an interesting series called This Week in Search. It’s worth subscribing to, because it gives you some interesting insight into search trends.
Recently they did a summary of the search traffic for 2009. Here are a few interesting results. Did you know that:
* 1 in 13 search results pages displayed a [...]

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