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SEO Features in SmallBiz WordPress Theme

February 28, 2010

Local SEO features are built into the SmallBiz WordPress Theme to provide a solid foundation for great local search results.
Watch the video for a short tour:

I’ve worked with hundreds of small businesses to help them build a successful web presence, and designed this theme based on my experience working with them. We’re continuing to [...]

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Matt Cutts at WordCamp SF – How to do better in Google

May 30, 2009

“WordPress takes care of 80-90% of SEO mechanics.” – Matt Cutts, Google Search Quality team
Matt’s presentation at WordCamp – Straight from Google: What you need to know was full of little nuggets about WordPress SEO.
He stared off with a simple and direct definition of Google PageRank:
Google PageRank = the number of people that link [...]

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How To Rank In The Local Search Results

May 26, 2009

Imagine being able to sit down at the table with 27 people who spend all day figuring out how Google and Yahoo rank local search results. You can ask them any question about what will help your website rank best in the local search results.

Well, David Mihm has done that for you in his 2nd [...]

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New WordPress Tutorial Series – Using WordPress

April 28, 2009

WordPress is a great platform for your small business website.
One of the many reasons to use WordPress for your website is because it makes it easy to update your site and publish fresh new content.

Based on requests from many of my clients and readers of this blog, I’m starting a new series of [...]

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Improve Your Local Search Results With Video

January 9, 2009

Small Businesses looking to improve their search results usually don’t think of video first. But Google is “blending” videos in with the traditional search results more and more, and this represents a huge area of opportunity.
How video helps
Forrester did some practical research and testing on this and found that a video has a 50x better [...]

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Video: How To Install Google Friend Connect On WordPress

December 7, 2008

As a companion to the tutorial on How To Install Google Friend Connect To Your WordPress Blog, I’ve created a short video that walks through the steps of installing Friend Connect on a WordPress Blog.
This blog uses the very cool Thesis WordPress Theme, but these steps will work with any Widget enabled theme.

This works for [...]

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How To Make WordPress Look Like a Website

November 23, 2008

So you’ve installed WordPress and plan to use it for your small business website. Now what?
The first step to making your website look like a website for your business instead of a blog is to create a static front page and configure WordPress to use this as your home page.
Normally, when someone visits your WordPress [...]

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Your Google Local Business Listing – Look What Happens If You Don’t Claim It!

October 9, 2008

Take a look what happens if you don’t claim your Google Local listing.
I was doing some research for a client, and found that many Google Local profiles and being pointed to business directories. Take a look at this local search result for “hair salons saratoga,ca”

Notice how the website address for many of the listings is [...]

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YouTube Channel for Small Business Videos

September 29, 2008

I’m publishing more screen casts on Expand2Web now, and really like the Vimeo service. I’ve created a station there, and also at YouTube. So my recent videos, like How To Install WordPress in Five Minutes and How To Get Your Website Visitors to Call You are in YouTube and Vimeo now.
The Vimeo videos are the [...]

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