From the category archives:

Conferences and Events

SmallBiz WordPress Website Theme Featured at SES Chicago!

December 9, 2009

Fellow Local Search Expert Dev Basu presented at Search Engine Strategies Chicago yesterday. Dev is a local search expert based in Toronto Canada, and a contributor to the Local Search Ranking Factors report.
His presentation, entitled “Local Search On a Dime” provided a nice step-by-step guide for small business owners showing them how to build a [...]

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Top Ten Things I Learned at PubCon

November 14, 2009

I was lucky enough to attend PubCon last week in Las Vegas. PubCon is a conference centered around search marketing and websites. Some of the top experts in SEO and PPC were there. I met a lot of super cool people and took a lot of notes.

Here are ten things I learned:
1. Quick [...]

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Testing Google Real Time Search vs Twitter

November 9, 2009

So I’m at PubCon in Vegas this week. It’s the first time I’ve been to this event, and I’m really looking forward to it. (Here is an ongoing photo album I’m posting to Posterous.)
It’s also a great time to try out the new real time search results that Google has recently unveiled.
I’ve been using [...]

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Local Search Summit 09 – Social Media for Local Businesses

August 16, 2009

Hot topic, to be sure. This session had three presenters – Sarah Smith from Facebook, Will Scott from SearchInfluence and Aaron Irizarry.
Here are my brief notes from this session:
Local Facebook Advertising – Sarah Smith
Facebook is helping business target local customers with their advertising. I didn’t realize how much Facebook is doing in this [...]

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Local Search Summit 09 – Local Search Ranking Factors

August 16, 2009

The next session was a panel discussion moderated by Greg Sterling, with panelists David Mihm, and Gib Olander from Localeze.
Local Search Ranking Factors Summary
First, David summarized the findings in his excellent Local Search Ranking Factors report. This was a report where David surveyed 27 experts in the local search space and asked them to [...]

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Local Search Summit 09 – Keynote

August 13, 2009

I‘m at the first Local Search Summit in San Jose thanks to Steve Espinosa.
Steve Stukenborg from Google TV did a compelling keynote about how Google is entering into the TV advertising space. I didn’t realize that Google is moving into the TV advertising space in such a big way!
Big Network Partnerships
Through their partnerships with [...]

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Matt Cutts at WordCamp SF – How to do better in Google

May 30, 2009
Thumbnail image for Matt Cutts at WordCamp SF – How to do better in Google

“WordPress takes care of 80-90% of SEO mechanics.” – Matt Cutts, Google Search Quality team
Matt’s presentation at WordCamp – Straight from Google: What you need to know was full of little nuggets about WordPress SEO.
He stared off with a simple and direct definition of Google PageRank:
Google PageRank = the number of people that link [...]

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WordCamp San Francisco – Are You Going?

May 10, 2009

WWordCamp San Francisco on May 30, 2009 promises to be a fun and exciting event. I’m planning to be there both for WordCamp and the WordPress Developer Day on the 31st.
WordCamp is a conference organized by Automattic – creator of WordPress.com and WordPress.org. There will be sessions for both developers and end users of [...]

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SMX Local and Mobile Recap

July 25, 2008

This is the first SMX event I’ve attended. I live in the San Francisco Bay Area so it was nice that the event was held at the JW Marriott in San Francisco. The day started off on the right note – I found $12 parking right across the street, which is kind of amazing for [...]

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SMX Local and Mobile Coverage – Ranking Tactics for Local Search

July 24, 2008

Wow, this was an excellent session – and I took down so much great information it took me a while to sort it out! That’s why this post came out of sequence with the others…
The presenters:
Steve Espinosa, eLocal Listing – Steve had some great tips about citations and linking to your Google Local or Yahoo [...]

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