Book Reviews

I love to read. When I find a great book that I can learn a lot from, I use a method called “Tag, Cliff & Review” to capture the main idea of the book and the key learnings. This section contains video reviews of the best books I’ve read. In each video review, I try to share the best things I learned from the book including the big idea, key take-aways, favorite quotes and how it has changed what I do. I hope you enjoy them!

How Reading The Referral Engine Changed My Business

December 27, 2012

What if you could teach your business to market itself? What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers? Are You Good at Sales? In starting my own business, I’ve learned that I’m not a very good sales person. I just [...]

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My Book Recommendations

February 16, 2012

I love reading good books, and there are a few that have been instrumental to my success at Expand2Web. These are books that I’ve read several times, and learned some amazing things from. I thought I would share them with you here, in case they are helpful to you too. Made to Stick by Chip [...]

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Made to Stick – Video Book Review

September 10, 2011
Made to Stick book review

Podcast: Play in new window | Download (Duration: 6:51 — 9.4MB) This book turned on many light bulbs for me. You could probably see a whole Christmas tree of lights over my head as I was reading it. Made to Stick – Why Some Ideas Survive and Others Die is probably my favorite business book [...]

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The Innovation Secrets of Steve Jobs – Video Book Review

August 25, 2011
The Innovation Secrets of Steve Jobs Book Review

Podcast: Play in new window | Download (Duration: 8:33 — 11.7MB) I love to read. One book that has had a big impact on my life and my business is The Innovation Secrets of Steve Jobs by Carmine Gallo Carmine Gallo is a communications coach who has been studying Apple and Steve Jobs for years. [...]

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