Customer Driven #8 – Do You Know Who Your Best Customers Are?

July 24, 2014

Podcast: Play in new window | Download (Duration: 13:49 — 12.6MB) Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? This podcast explores how to identify those customers and help them spread the good word about your [...]

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Customer Driven #7 – What is the Difference Between Getting Reviews and Earning Reviews?

July 8, 2014

By listening to this series, you know now how important online reviews are to your customer strategy. Now let’s talk about how to “earn” reviews. In this podcast, we will talk about the difference between getting reviews and earning them…

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14 Books That Will Change Your Business and Your Life

June 30, 2014

I love to read. Here are some of the very best books I’ve read – ones that have changed my career and my business. If you have a book that has meant a lot to you, I’ve love to hear about it in the comments below. Update: my presentation was shared on the home page [...]

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Customer Driven – Episode #6 – How to Get More Online Reviews (How to Ask for Them)

June 24, 2014

If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high…

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Customer Driven – Episode #5 – Word-of-Mouth Referrals – The Lifetime Value of a New Customer

June 17, 2014

You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others about your business is essential to growth. There is almost nothing as sweet as a good review or referral from a…

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Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?

June 13, 2014

Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing? If you listened to the previous podcasts, you know the importance of your online presence, and you understand how reviews can help your marketing efforts. Let’s take a look at how…

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New Format for Expand2Web Training Classes

June 12, 2014

We’re changing up our class formats for the Expand2Web Experts Group, which I’m pretty excited about. Starting today, we’re doing two classes per week – one on Thursday evenings for 30 minutes, which will be a class like we do now where we cover a topic like building your business, creating websites, SEO, reputation management, [...]

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Customer Driven – Episode #3 – What to do About Negative Online Reviews

May 27, 2014

Are you getting online reviews? If you own a business, there’s a high likelihood that you are. Getting online reviews can be a sensitive subject. It’s uncomfortable to think that someone might be saying something negative about the business you’ve worked so hard to build. But what if even a bad review had something good to offer? Would you…

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Customer Driven – Episode #2 – Online Reviews – Why They’re Critically Important for Your Business

May 23, 2014

Does getting online reviews make you nervous? They can be scary. Your customers are out there saying whatever they please, and there’s nothing you can do about it. Or is there? Would you like to learn how to harness the power of online reviews to help your business grow? What if instead of being afraid of getting online reviews, you…

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Exciting New Features In GetFiveStars!

May 15, 2014

I’m very excited to share with you some major new features we just released for GetFiveStars. Many of you provided input on these features, which we appreciate very much! Here’s a breakdown of what’s new: 1) Labels for managing your businesses and locations Labels allow you to organize your businesses locations into meaningful groups. This [...]

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