WordPress and Local Search Help for Small Business Websites

Don Campbell

Expand2Web 017: Common Business Website Mistakes

April 29, 2013

Podcast: Play in new window | Download (39.0MB) In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University. I met Aaron while presenting at Local University in New York, and wanted [...]

Read the full article →

Expand2Web 016: Why Content Is King!

April 16, 2013

Podcast: Play in new window | Download (28.8MB) Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how [...]

Read the full article →

Expand2Web 015: 7 Habits of Highly Successful Websites

March 23, 2013

Podcast: Play in new window | Download (23.6MB) We spend so much time trying to get our websites and businesses to rank in the Google and Bing search results. But what happens when someone actually clicks through and comes to your website? Can your website get the deal done? Can it meet the goals that [...]

Read the full article →

Introducing SmallBiz Dynamic – The New SmallBiz WordPress Theme

March 3, 2013

I’m very excited to announce the very latest version of our SmallBiz WordPress Theme – SmallBiz Dynamic. We’ve worked very hard on this release and the new features it represents. These new features are based on working with thousands of small businesses on their websites. This update is free to all existing SmallBiz customers. Just [...]

Read the full article →

Expand2Web 014: WordPress Plugins – a Blessing or a Curse?

February 20, 2013

Podcast: Play in new window | Download (15.1MB) I get a ton of questions about WordPress Plugins, and with good reason. Plugins allow WordPress users to add exciting new functionality to their blogs and websites. Plugins are also recognized as the primary “weakness” of the WordPress ecosystem, to the point that some experts argue that [...]

Read the full article →

Expand2Web 013: Getting Started With Affiliate Marketing

February 5, 2013

Podcast: Play in new window | Download (45.8MB) In this session of the Expand2Web Podcast, I’m joined by special guest James Martell. James Martell has been a full-time affiliate marketer since 1999 and has been successfully teaching other to do the same since 2001. He is a sought after speaker at industry events and the [...]

Read the full article →

Expand2Web 011 : Teaching Your Business To Market Itself

January 27, 2013

Podcast: Play in new window | Download (Duration: 19:50 — 18.5MB) In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly. What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers? That’s the [...]

Read the full article →

Is Your Business Ready For Local And Mobile Search?

January 23, 2013

As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge. With almost 40 percent of Google searches [...]

Read the full article →

How Reading The Referral Engine Changed My Business

December 27, 2012

What if you could teach your business to market itself? What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers? Are You Good at Sales? In starting my own business, I’ve learned that I’m not a very good sales person. I just [...]

Read the full article →

← Previous Entries