Impressions and Videos from WordCamp Ann Arbor

October 18, 2014

I attended WordCamp Ann Arbor (#wca2) with some of our Expand2Web members – Eileen Lonergan, Mike Murphy and Josh Sholder. I was a panelist on the “Building Your Business” discussion and really enjoyed meeting my awesome co-panelists: Kyle Maurer (moderator), Ian Wilson, Kevin Skarritt, Justin Ferriman, Rebecca Gill and Ross Johnson. The room was packed […]

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New Features in GetFiveStars – Webinar Recording

October 15, 2014

Wow – we did our first customer webinar for GetFiveStars today, and I was blown away by the amount of great questions, feedback and suggestions. If you are using GetFiveStars, and didn’t get a chance to attend check out the webinar recording, you can watch it here: We showed a ton of new features, answered […]

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Customer Driven #8 – Do You Know Who Your Best Customers Are?

July 24, 2014

Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? This podcast explores how to identify those customers and help them spread the good word about your company, product or service. You’ve made an impression on them, but […]

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Customer Driven #7 – What is the Difference Between Getting Reviews and Earning Reviews?

July 8, 2014

By listening to this series, you know now how important online reviews are to your customer strategy. Now let’s talk about how to “earn” reviews. In this podcast, we will talk about the difference between getting reviews and earning them…

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14 Books That Will Change Your Business and Your Life

June 30, 2014

I love to read. Here are some of the very best books I’ve read – ones that have changed my career and my business. If you have a book that has meant a lot to you, I’ve love to hear about it in the comments below. Update: my presentation was shared on the home page […]

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Customer Driven – Episode #6 – How to Get More Online Reviews (How to Ask for Them)

June 24, 2014

If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high…

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Customer Driven – Episode #5 – Word-of-Mouth Referrals – The Lifetime Value of a New Customer

June 17, 2014

You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others about your business is essential to growth. There is almost nothing as sweet as a good review or referral from a…

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Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?

June 13, 2014

Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing? If you listened to the previous podcasts, you know the importance of your online presence, and you understand how reviews can help your marketing efforts. Let’s take a look at how…

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New Format for Expand2Web Training Classes

June 12, 2014

We’re changing up our class formats for the Expand2Web Experts Group, which I’m pretty excited about. Starting today, we’re doing two classes per week – one on Thursday evenings for 30 minutes, which will be a class like we do now where we cover a topic like building your business, creating websites, SEO, reputation management, […]

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Customer Driven – Episode #3 – What to do About Negative Online Reviews

May 27, 2014

Are you getting online reviews? If you own a business, there’s a high likelihood that you are. Getting online reviews can be a sensitive subject. It’s uncomfortable to think that someone might be saying something negative about the business you’ve worked so hard to build. But what if even a bad review had something good to offer? Would you…

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