Another excellent article by Matt McGee – 5 Ways Negative Reviews are Good for Business
Matt lists 5 ways negative reviews can be good for your business:
- They create trust
- They provide honest feedback
- They can improve your SEO
- They can help you make better business decisions
- They offer a golden opportunity (to show excellent customer service)
He then goes on to give some great tips on how to handle negative reviews.
Believe me, I’ve seen businesses use this type of approach to great effect – turning a negative review into a showcase example of excellent customer service.
If you are a small business owner, make sure to check out this article!
