An Easy Way to Get Qualified Prospects to Your Local Business

by on March 21, 2012 · 17 comments

Searching for Local Prospects

If you are a local business and searching for leads online, building a traditional website, with information about your products or services, an about us page, and a contact form is something that you already have or should build.

Those who practice search engine optimization (SEO) say that you should build links to your site and make sure that you have content which features keywords that relate to what you are trying to sell.

A traditional website or at least a business profile (on Google Places, Yelp!, etc.) is necessary, but its limited in that there’s only so much content you can put on it, content which can generate highly qualified prospects.

What’s the solution? A blog the demonstrates your expertise to your local prospects.

Although a local blog, by itself, won’t give you massive traffic, it will bring in a steady supply of extremely targeted prospects because the content you put on it will bring in traffic from long tail keywords.

In other words, because the content on a local blog is very specific to your local area and your field of expertise, what you write will attract a very niche audience.

And, because the audience is so niche, you’ll have little competition in the search engines. Furthermore, with a local blog, you have to do little, if any, link building. Here’s how to start getting leads with a local blog…

Register Your Domain

Register a domain name that tells visitors what you are about and where you are located. For example, if you’re a cosmetic surgeon in the Dallas area, create DallasCosmeticSurgeryGuide.com.

Get hosting for your blog and install WordPress on it. Also, make sure that Google indexes your domain by writing a couple of articles on EzineArticles.com that link back to your blog.

Research Keywords

Create a “buying keywords” list. When you are looking to buy something, the more detailed and specific your searches are, the more likely you are to buy something. Also, if you include keywords such as “cost of” or “cheapest” in your searches, you are at the late stages of your buying cycle. With this in mind, create a keyword list of buying keywords for your business.

Let’s say you’re a roofer in the San Diego area. Your buying keywords may include “best San Diego roofer”, “what is the cost of a San Diego roofer”, and “cheapest San Diego roofing company.” Create 30 of these types of keywords.

Write Articles

Here comes the hard part…write 30 500-word articles on your blog with each of the keywords as the title. Also, makes sure to sprinkle in related keywords within the articles themselves. You can hire someone to do this for you or you can write it yourself.

The key is for your articles to have a local aspect to them without them looking like you engaged in keyword stuffing.

For example, if you’re writing an article about “How to Get the Least Expensive Roofer in San Diego,” mention your local competition and incorporate aspects of San Diego that are unique to that city. Maybe San Diego has zoning laws and regulations that affect pricing.

Don’t try to make an article local by writing a generic article and then adding your city name in the title and in a few words within the body. Long term, Google will not send you traffic because you are not providing anything of value to local visitor.

Furthermore, the more authentically local an article is, the more traffic you’ll receive from long tail keywords, which is where most of your blog traffic will come from.

Exactly how much traffic you can expect to get depends on what business you’re in and the quality of your articles and keyword list. From my experience, it is fairly easy to get around 5-10 targeted visitors a day, which translates to about 3-5 leads a month.

Because your traffic isn’t going to be as substantial as it can be with a heavily SEO-optimized website, a local blog is best for businesses with a high customer lifetime value (CLV). This would include clients of psychologists, lawyers, plastic surgeons, and contractors.

About Nickolay

Nickolay Lamm is an internet marketing specialist who updates InventHelp Scam.

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{ 17 comments… read them below or add one }

Tracy March 23, 2012 at 6:36 am

Please let me know if this is true or false.
If you put a dash (-) in between the distinct words in your domain name, the search engines recognize that as a space and doesn’t view the name as one big word, whereas if you make a name, as in your example, DallasCosmeticSurgeryGuide.com, the engines view that as one big word and don’t know what to do with it. Therefore, would a better domain name be dallas-cosmetic-surgery-guide.com?
The downside to the latter would be trying to tell someone your domain name, and trying to be sure that they understand that they must have dashes in the name.
Please comment.
Thanks.

Reply

Nickolay Lamm March 23, 2012 at 8:58 am

I’m pretty sure that’s false. Google knows what to do with it.

Reply

Tracy March 23, 2012 at 10:15 am

Thanks. I appreciate the reply.

Reply

Andrew March 23, 2012 at 10:43 am

I think the fewer dashes the better but in the end it is still a targeted keyword domain. It is just not user friendly when referring someone to it.

Andrew

Reply

Joe March 25, 2012 at 12:52 pm

Another way to get your blog indexed by Google faster and easier than writing an article for ezinearticles is too set-up a business Facebook page with a link pointing back to your new blog and it will most likely be indexed in less than 48 hours. I do this on every new site I build and it works.

I have a local business blog and one of the best ways I’ve found to add content is to answers the questions that my customers ask me. Next thing you know you have 20 pages of great content.

I own an auto repair shop and my shop blog ranks #1 for almost all the keywords I target and it’s built along the lines of your article above. And the great thing is none of my competitors are doing this. They’re all deer in the headlights when you mention their websites.

Reply

Ken April 22, 2012 at 4:02 pm

Hey Joe, I would like to see how you set that up. Can You give us your facebook page address?

Reply

Gonzalo Chagas March 30, 2012 at 1:30 pm

Thank you guys, I just learned great stuff here, not only from the article “An Easy Way to Get Qualified Prospects to Your Local Business” but from the comments too

Reply

Ivon Paginas Web April 2, 2012 at 11:50 am

es importante que nuestros clientes sepan que somos una empresa sería y poner cosas que ayuden a nuestros clientes en nuestro blog tambien seria una buena manera de atraer clientes no es así?

Reply

aL Remoroza April 12, 2012 at 11:02 am

I find this article very informative and I’ve learned through this.. Thanks a lot :)

Reply

Joe April 22, 2012 at 5:28 pm

Ken,

Sure. My local business FB page is http://www.facebook.com/TrentsAutomotive

Reply

Joe April 22, 2012 at 5:34 pm

I forgot to mention that you should put your link in the “about” section of your business FB page. Your new site should be indexed pretty soon after that. Likely within hours.

Reply

Ken April 22, 2012 at 6:16 pm

Very impressive, Joe. you have done a great job with your site.

Reply

Derek May 25, 2012 at 2:46 pm

I run an on site corporate chair massage business. My serving area is the greater Philadephia area. I don’t have a brick and mortar location but for Google Places and other directories I have to put my home address, which is Ambler, a local suburb of Philadelphia.

If I use keywords “chair massage philadelphia” does it confuse the search engines? Is there a better strategy?

Thanks, great article.

Reply

Nickolay Lamm June 4, 2012 at 7:30 am

“chair massage philadelphia” should be fine. Or you could say “back massage philadelphia”. The key is to experiment with a lot of different keywords to see what works for you. In terms of naming the website chairmassagephiladelphia.com should be fine.

Reply

How to Make a Chicken House June 7, 2012 at 3:13 pm

This website was… how do you say it? Relevant!! Finally I have found something
that helped me. Appreciate it!

Reply

Virgie March 21, 2013 at 5:57 pm

Hello, yup this piece of writing is actually good and I have learned
lot of things from it on the topic of blogging.
thanks.

Reply

world of warcraft May 5, 2013 at 4:29 am

Way cool! Some very valid points! I appreciate you
writing this post and the rest of the site is really good.

Reply

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