Just the other day Google released a new gadget to add directions to your website. At first blush, this looked like a pretty cool way to add directions to your website, particularly for offline businesses.
A better way to do this is to use Google Web Elements. Google Web Elements makes is super easy to grab a custom map for your business and add it to your website. If you are using the Expand2Web SmallBiz WordPress Theme, the custom options panel makes it even easier.
This video shows you how to get a custom map and add it to your WordPress powered website.
As Matt McGee points out in his excellent post: Google Maps Gadget is Great, But Not for Local SEO you should always include descriptive directions to your business on your map and directions page in addition to a map.
As Matt says in his post:
A well-written, detailed, and thoughtful Directions/Find Us page is still one of the best local SEO tactics around.
Solid advice.
