5 Brilliant Marketing Tips for Your Online Small Businesses

by on June 19, 2013 · 12 comments

Small Business Marketing Ideas

For Internet users, access to more than 644 million active websites is no more than a few mouse clicks away, according to a study conducted in 2012 by Netcraft, a UK-based computer security firm. If you run an online small business that’s trying to stand out from the crowd, the sheer size of that number may make your breath away.

Don’t panic. Despite the ever-increasing crush of so many online neighbors, it is still possible for even the smallest business to get noticed thanks to the magic of thoughtful, creative marketing.

Consider Launching an Indispensable App

There may be countless Web sites competing for your ideal customer’s attention, but there’s likely only a few dozen icons beckoning him from the glow of his smartphone screen.

By creating and giving away an indispensable app aimed squarely at your target market, you can earn some of that iPhone real estate. That puts your logo in front of your prospect every single time he thumbs through his phone, and it can also offer him one-click access straight to your Web site.

Concerned that a mobile app won’t get you in front of customers often enough? Don’t be. According to a recent report on Marketingland.com, 40 percent of Internet traffic now takes place over mobile devices.

Make Use of High-Value Internet Properties

Instead of lamenting YouTube’s ability to draw tens of millions of daily visitors while you struggle for traffic, start looking for ways to leverage its success to get your brand in front of some of those users hungry for the latest viral video.

You provide the video and let it provide the infrastructure. If you serve a niche that tends to hang out in a few highly-targeted online forums, then leave helpful, relevant comments on that site’s popular posts.

Don’t Neglect SEO Best Practices

While you’re busy building your mobile apps and trying to get meme’s incorporating your product or logo to become the latest Facebook sensation, use good, old-fashioned Search Engine Optimization (SEO) practices throughout your Web site.

Strategically building long-tail keywords into your site’s copy, properly structuring your pages and providing a steady stream of useful content will make search engines love you—and bring traffic to your virtual doorstep.

Diligently Maintain Your Reputation

While your online marketing efforts should lean heavily toward getting the word out about who you are and what you do, it’s critical to keep an eye on your online reputation. Set-up a Google Alert to email you when your business is mentioned online.

Keep an eye on consumer review sites like Yelp! and know what customers are saying about you. Monitor social media channels such as Twitter and offer to resolve customer complaints quickly and easily.

If past mistakes are haunting you online, companies like Reputationchanger.com help clean up the damage and restore your good name.

Get Out into the Real World and Meet Your Customers

You may conduct your business online, but your customers live in the “real world.” They still want to do business with people they know, like and trust. So go meet them and give them the chance to know you.

Look for conferences and trade shows that match your niche. When you find one that looks promising, attend. If the show offers a large potential audience or is capable of bestowing some prestige on your brand, offer to present or speak.

If these gatherings don’t sound appealing, brainstorm. There are certainly other ways to get out there and meet targeted prospects.

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Christina is the Content Manager at Expand2Web.

Christina has written 36 articles on Expand2Web

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{ 12 comments… read them below or add one }

brown June 26, 2013 at 6:19 am

Corporate blogging is a unique means of marketing that i encourage most companies to adopt,check how blogging has impacted companies in our world affairs books at http://www.booksfromus.co.ke

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AmericanFranchiseDream.com June 28, 2013 at 12:08 am

This marketing tips are absolutely worth and one more thing I would like to include in this planning for marketing small business. Building a solid network with Social Media could be crucial part as well for advertising our business.

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Jordan July 7, 2013 at 3:31 pm

Great article Christina! I really like the idea of leveraging other sites like YouTube with their domain authority and internal traffic. There are quite a few sites to use when starting out. Heck, even using other sites in your market to guest blog is good. Overall, excellent tips and I love your website design!

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Christina Lemmey September 5, 2013 at 11:44 am

Thanks Jordan! Leveraging other sites helps promote YOU as an expert but of course, you have to choose those other sites carefully or that plan can backfire.

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Lee Taylor July 7, 2013 at 5:35 pm

YouTube is very popular because people like to watch videos so when you include videos in about your business, it gains the interests of potential customers so that’s why I love creating fun and informative videos.

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Christina Lemmey September 5, 2013 at 11:47 am

The only drawback with YouTube is the amount of spam a video can attract. With my first video I was SO careful to choose keywords wisely but now, even though it’s had over 10,000 views, it’s not targeted traffic…mostly just people posting links to their ‘overnight riches’ program. But that hasn’t deterred me from trying some more!

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Brianna July 11, 2013 at 8:44 pm

Thanks Christine. Your ideas seem to echo those of other experts.

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Jacob Rivers July 31, 2013 at 12:03 am

Marketing coerce business sales but many entrepreneurs may find it tricky to balance benefits of revenue generation with the cost of promoting their products and services. Fortunately, the online world has much to offer in terms of low-cost advertising tools for small businesses that deliver more bangs for the buck compared to high-priced radio ads.

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Barbara McKinney August 7, 2013 at 10:23 pm

Great article here.Trust is very important when closing sales and in various transactions.This is even more important online where prospects don’t get the chance to personally meet the vendors.

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Christina Lemmey September 5, 2013 at 11:49 am

Thanks for stopping by, Barbara. I’ve always been told that people will buy from those they KNOW, LIKE and TRUST and this is especially true for those with online businesses. But even in real life business, building that relationship / friendship first is what can produce more sales down the road.

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Robert September 5, 2013 at 11:38 am

Having an online presence is key now, even if your small business is not based online. Social Media is a a great marketing tool, but as you said, it can backfire if you are not constantly “listening” and responding to what people have to say about your business. I would also add that it’s important to be present, but not over-present, posting content that is not interesting to your target market and that can turn into annoying. I just read an article about online marketing mistakes at http://businessblog.bell.ca Mistakes like including the same design in the mobile version of your site; people on-the-run need to have quick access to specific information on your website.

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Christina Lemmey September 5, 2013 at 11:50 am

So true, Robert. Finding that fine balance with social media can be very tricky and it’s something that can always be tested and improved upon.

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