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Getting Started with Expand2Web

June 2009

Yelp Tips for Business Owners: Claim Your Profile and Engage

June 27, 2009
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Yelp is “focused on the reviewing experience” and started off by fostering a community of highly engaged users who write reviews about restaurants, dentists, and other types of local establishments. They tap into the “vocal minority” to provide content for the rest of us. Business owners can benefit from these reviews – if they gain [...]

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Google Voice – An Opportunity for Small Business Owners

June 25, 2009
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If you have an offline business, the primary goal of your website is probably to attract new local customers to your door. But how do you track the effectiveness of your website? Sure you can track the number of visitors to your website with free tools like Google Analytics and the new Google LBC Reporting [...]

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How to Install Themes in WordPress 2.8+

June 24, 2009
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WordPress 2.8 introduces an exciting new way to install and activate themes. Previously, to install a new theme on your WordPress blog or website you had to: Find your theme on the web and download the zip file Unpack the zip file to your local machine Get an FTP (file transfer protocol) client if you [...]

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Are Negative Online Reviews the Kiss of Death?

June 23, 2009
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Another excellent article by Matt McGee – 5 Ways Negative Reviews are Good for Business Matt lists 5 ways negative reviews can be good for your business: They create trust They provide honest feedback They can improve your SEO They can help you make better business decisions They offer a golden opportunity (to show excellent [...]

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Previewing and activating themes in WordPress

June 21, 2009
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Themes are the key to the appearance of your WordPress blog. A key element of WordPress is that your content (pages, posts, comments etc) is stored separately from the theme or display data. What this means is that you can change your theme – and still use 100% of your content.  In fact, when you [...]

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How to Moderate Comments from the Dashboard

June 16, 2009

If you’re lucky enough to find yourself with a popular blog, you will likely find it necessary to occasionally moderate the comments that are left on your website. Here’s a short video tutorial outlining exactly how to moderate your most recent comments from your WordPress dashboard. As shown in the video, the WordPress dashboard contains [...]

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Small Business Website shoots to top of Local Search Results

June 14, 2009
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How one small business owner used WordPress and Thesis to outrank big advertisers in her local area Melanie, the owner of the KeyLargo Fitness and Tanning club in Columbia, MO already had a website, but it was not bringing her any new customers. It was simply acting as an online brochure. She was having trouble [...]

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Adding an “About Me” (or any other static) page to your website

June 13, 2009

WordPress allows you to have a blog which contains dynamic content which is constantly changing as you add new posts.  WordPress can also allow you to create an entire site for your small business via the use of pages.  If you look above at the top menu of this site you will see pages named [...]

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Changing your Default WordPress Media Settings

June 10, 2009

WordPress allows you to configure the settings to fit how you work with images. When you insert an image into a post you have the choice of a thumbnail, medium, large or full size image.  Take a look at the video to see how easy it is to customize the image defaults to fit your [...]

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How to Add a Widget to Your Sidebar

June 8, 2009

If you are just beginning to set up your WordPress website for the first time, you will probably want to customize the way it looks. This is particularly important for small businesses who need their online presence to stand out from their competitors. In WordPress, a “widget” is also referred to as a “sidebar accessory.” [...]

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