When I talk with small business owners who want to get their business found on the web, one of the first steps we go through is to find the search keywords with local intent that they want to show up for. What are their potential customers typing into the Google search box? Once they answer this question, we can start to optimize their site and inbound links to improve their rankings in the search results.
Google Reveals Secret Keyword Volume Data!
Google has just “cracked open the vault” and opened up an awesome way to accelerate this process - The Google Keyword Tool is now revealing their “secret” search volume number for any keyword or keyword phrase! This means you can find out how many searches occur in a given month for a keyword phrase, and related phrases!
This is HUGE!!
Say you are a plumber in Birmingham, Michigan and you are trying figure out what keywords you should optimize for. You type the phrase birmingham plumber into the keyword tool and find out that 170 people typed that phrase into Google in June. But you also learn that 1,300 people typed in plumbing birmingham. Good to know when you are deciding which keywords to optimize for. And another 390 typed in plumbers birmingham in June.
This is a trivial example but it illustrates the point - many times little changes in the keyword phrases can mean a huge difference in traffic. And now Google gives you the data to tell what people are actually searching for! You can do some amazing keyword phrase research now for free with this tool. These numbers have not been available anywhere until now!
So take your keyword phrases now and enter them into this tool. Find out what people are really searching for and improve your keyword phrases on your website. Let me know what you find!
If you're new here, you may want to subscribe to my RSS feed or Email updates. Thanks for visiting!
3 responses so far ↓
1 Holly from mobiEnthusiast.mobi // Jul 16, 2008 at 3:00 pm
This is massive! Thank you for posting this. See you on Twitter.
All the best,
Holly
2 Don Campbell // Jul 17, 2008 at 8:58 am
@Holly - thanks for stopping by!
@all - Wow, check out this in-depth assessment of the new keyword volumes in the Google Keyword Tool: http://www.nichebot.com/blog/160/google-assessment/
3 Don Campbell // Jul 22, 2008 at 7:30 am
Here’s some more coverage of this with detailed screen shots: http://perrymarshall.com/adwords/searchvolume.htm
Leave a Comment